How Would You Develop FXForex.co.uk?

[accelerator]

Thank you for your comments Martin.

Just for the record though, lowprices does make sales believe it or not.

 

[diablo]

In terms of your headline act, lowprices.co.uk, I think you should look at what Nick has done with finditforless. Yes he still needs to scale the site to make it a genuine money-maker, but contrast it with your site and there's no comparison.

Design-wise you may or may not be correct, but it's quite surprising how often people assume that what they see as poor design equates to poor earnings. Without knowing earnings, design comparisons are pointless. For example, would you advise Matt Drudge to look at Sky News' website?

 

[martin-s]

Just for the record though, lowprices does make sales believe it or not.

Yes, I'm sure it does. But if it was doing any sort of significant numbers, you wouldn't be messing around with all of the other projects. A handful of small affiliate commissions is a start, but there's no reason you couldn't be doing 5-figures a month with it if you really put some effort in.

I've got a website which sits there with zero input and generates £100-200 every month, and a growing list of email subscribers. But that's not exactly exciting is it?

 

[martin-s]

Design-wise you may or may not be correct, but it's quite surprising how often people assume that what they see as poor design equates to poor earnings. Without knowing earnings, design comparisons are pointless. For example, would you advise Matt Drudge to look at Sky News' website?

Better design equates to better earnings, that's for sure. I'd never seen the Drudge site, and I won't bother bookmarking it. There will be plenty of others like me

 

[Adam H]

Design-wise you may or may not be correct, but it's quite surprising how often people assume that what they see as poor design equates to poor earnings. Without knowing earnings, design comparisons are pointless. For example, would you advise Matt Drudge to look at Sky News' website?

Totally agree, there have been some shockers listed at flippa over the years, I remember seeing a one page site, white page no design, no logo, center aligned text probably around 700 words with a couple of adsense banners top , bottom and middle..............earning a couple a grand a month in adsense verifiable with over 2 years historical proof. I cant remember the topic other wise might have been able to find it as there was hundreds of comments on the listing.

Things are not always what they seem indeed.....

 

[martin-s]

Things are not always what they seem indeed.....

It would probably still have earned more with a better design, but if you're happier talking about conversion (that's what really matters after all), let's do that instead.

Accelerator: Do you have any conversion stats for your website?

 

[diablo]

Better design equates to better earnings, that's for sure. I'd never seen the Drudge site, and I won't bother bookmarking it. There will be plenty of others like me

There are also plenty of others not like you and it would be a very brave man indeed who followed your better design always equates to better earnings belief with drudgereport.com.

I'm not saying that a better design wouldn't improve lowprices.co.uk's earnings - it may and it may not - but I'll repeat my main point: you need to know the numbers behind a website to increase its profitability, not a subjective view on its design.

 

[martin-s]

I'll repeat my main point: you need to know the numbers behind a website to increase its profitability, not a subjective view on its design.

I haven't disagreed with you on that, but let's be pragmatic about the site we're dealing with here.

it would be a very brave man indeed who followed your better design always equates to better earnings belief with drudgereport.com.

That's what A/B tests are for.

Was only trying to help (as usual), but Accelerator might as well put the usual rubbish up on the FX site. He won't take any advice anyway.

 

[diablo]

I haven't disagreed with you on that, but let's be pragmatic about the site we're dealing with here.

Don't think you really get it - or maybe you don't want to admit you were wrong going on design alone with your comments because pragmatism would be looking at the numbers not the design. You simply didn't and don't know the numbers.

 

[accelerator]

The numbers arent good in terms of traffic, but when it does get traffic, it converts ok.

 

[martin-s]

Don't think you really get it - or maybe you don't want to admit you were wrong going on design alone with your comments because pragmatism would be looking at the numbers not the design. You simply didn't and don't know the numbers.

I'm not getting drawn into an argument about it. Read over my comments to see what you missed, or don't - no biggy to me.

 

[diablo]

The numbers arent good in terms of traffic, but when it does get traffic, it converts ok.

I know you weren't asking about that site in your OP, but based on the above, to increase revenue you need to look at ways of increasing traffic and at ways of increasing your conversion rates (design will come into that).

Ideally look at ways to increase both.

Might sound obvious, but too many people get sidetracked by other issues (especially design bells and whistles) when simply focusing on small incremental increases in both traffic and conversion can do amazing things to earnings over time. Matt Drudge wouldn't cut it as a designer, but he certainly knows all about traffic and conversion.

Traffic and conversion rates will play exactly the same role for your fx site if developed - and you will need to decide if the work involved in both will justify the returns in what is a very competitive field with some very sophisticated players.

 

[ian]

Accelerator, where did you thread on hotels go? Surely didn't ask for it to be removed because you didn't like the feedback received?

 

[mat]

Just create a site on fxforex then using the same template as lowprices as you do with all your other sites. No need to ask for the advice, which you dont ever take anyway.

 

[martin-s]

Matt Drudge wouldn't cut it as a designer, but he certainly knows all about traffic and conversion.

What he knows about is politics, content and engagement. Well before he had a website, he was a Fox News presenter it seems. The domain wasn't even registered until he already had a decade's worth of public profile (still early, in 1997 mind you).

His content is unique, opinionated and very difficult to read elsewhere.

I don't know if it's possible to determine what he knows about conversion - have you seen any interesting stats or analysis? As you say, without stats all you have is conjecture.

Without the content he'd be nothing. Only a fool would say that there's no point optimising how the content gets presented.

 

[accelerator]

Accelerator, where did you thread on hotels go? Surely didn't ask for it to be removed because you didn't like the feedback received?

No, I didn't ask, but Admin decided to remove it for his own reasons.

I don't mind feedback, but I don't like aggressive and rude comments. Constructive criticism however is fine as long as the tone is professional.

 

[accelerator]

Just create a site on fxforex then using the same template as lowprices as you do with all your other sites. No need to ask for the advice, which you dont ever take anyway.

I think it is fair enough that members are getting upset that nothing seems to be changing on my sites. This is down to priorities. However, I do welcome and listen to the advice. However, as people are getting frustrated by my inability to demonstrate progress, I will stop asking for advice as you have requested.

Thank you