Wanted: Domain Appraisal homecinemasystems.co.uk

[retired_member13]

Masking tape dispenser might be very focussed, but they only actually cost £3-£7 each to buy, so I don't see how a CPC of £2.57 (for a click, not a purchase) fits on with your logic?

The point I was trying to make is that CPC really doesn't bear much relation to cost or profit in many sectors - it is far more down to the promotional activities of companies in each area, and in many cases I'd say the figures are wildly inaccurate in any case - ie the [bacons] CPC of £1.73 quoted above bears no relation to advertising activity on the phrase, as there are no advertisers for that keyword, so no competition, therefore you'd be #1 for the minimum ad cost of 2p or 4p or whatever it is these days.

 

[JimmyDomain]

I do take your point Ty - some industries/sectors are much more 'agressive' with PPC than others, and that inflates the EPC's regardless of how profitable the actual keywords could potentially be.

On the actual domain at hand - the price makes a lot more sense if that 246,000 figure was indeed an anomoly and the real number is around 50k uniques per month.