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help please:- seo service offered to a friend ,is it a fair price ?

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too expensive - most of that stuff he could show your friend how to do but then again he will be cutting his own throat - get your friend to join an SEO / Web Design forum and read posts in there, ask some questions and actually punch some keys and he will get the hang of it - it is far from rocket science
 
Nobody has suggested this, so I shall.

Get a copy of Internet Business Promoter (IBP) from Axandra.com as this is what this company is probably using to create reports and do submissions. You can try it free.

It's not cheap, but when you are familiar with the way it works, you can sell your friend SEO services and charge him what the other company is charging - or you can save him money.

In any event, this package will teach you more about SEO in less time than any other method and without the hype associated with the competing products.

Beware of directory submissions - low quality directories can get a site penalised.

As others have said, if the keywords/phrases aren't that competitive, then it's best to do this stuff yourself anyway. It's not hard to get top 3 positions, especially if there's a local element to your services.

Content is the most important aspect - if the content is good and people are looking for it, then it probably will get found.

Bad content with good SEO is a waste of time and money.

Personally, I've never yet seen a service worth paying the kind of money you've mentioned, but I've seen plenty of disappointed people who've fallen for it.

Good luck.
 
I use the above and also have an affiliate link if you don't mind using, my link is www.internetbusinesspromoter.co.uk :). , if you pm me your site link and targeted keywords I'll send you a report it produces
 
SEO should be 99% about on-page and off-page optimisation and 1% about submission, maximum. It's an oft-repeated myth that there's a need to constantly "submit" to directories and search engines, but in fact it's rare that this will genuinely help.

Once again Edwin is on the money, I would say 75% of SEO is in the forming of a valid semantic HTML document, making sure all the SEO elements are present and optimised for the relevent keyword/s, this is often overlooked when people are thinking about SEO as they are often unaware of the quality of the code on their site, IMO to call yourself an SEO expert you must have a good understanding of front end development.
 
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