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Wanted: Domain Appraisal gym-membership.co.uk site appraisal

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gym-membership.co.uk is a 4 year old site, originally set up to take advantage of pruhealth 6 month free gym membership offer, and was at its peak earning 3k per month....

since that offer died a death, i've been utilising whatever affiliate offers have been available from various gym chains just to tick over a few hundred quid a month. My problem is i don't have much time to spend improving the site at the moment, and there's so much potential if you can spare the time to complete the directory i tried to add, and perhaps get in contact with gyms directly, as many of them only run affiliate campaigns at certain times of the year.

ranks very well for a large number of search terms (i'll just list some for google):

#1 for "gym membership"
#3 for "cheap gym membership"
#3 for "david lloyd gyms"
#6 for "david lloyd gym membership"
#6 for "virgin active gyms"
#4 for "virgin active gym membership"
#5 for "virgin active membership"
#4 for "la fitness gyms"
#5 for "la fitness gym membership"

there's plenty more where those came from too - cannons (now run by nuffield), Holmes place (now run by virgin) etc.etc.

from just sticking on there what's easily available affiliate-wise (take about half an hour each month), which has meant only one or two gym chains at any one time, my earnings to date in 2010 (1/1 to 21/7) have been approximately 3k. this is despite only have a 1 day pass at virgin active throughout the bumper month of january, as LA fitness affiliate scheme had all of their tracking ruined by a website redesign in late december, and I'd not found fitness firsts scheme, and then since april only having LA Fitness and Fitness First offers. Anyway, i digress, as you can see, 3k in just under 7 months is well below what it should be earning, it'll undoubtedly continue to earn that, but needs someone to put some time and effort into it, perhaps also with some contacts in the fitness industry to optimise earnings from the rankings and traffic.

traffic is around 900 unique visitors a day for january, and then on average about 3 or 4 hundred a day the rest of the time.

hope that's all the info needed for an accurate appraisal!

thanks,
Matty
 
The domain itself is mediocre due to the fact that it's hyphenated but it does have some good rankings.

I would say to sell it for 12 months revenue so work out the average monthly revenue over the last 12 months and sell it for 12 x that amount.

It's all very well saying it use to earn 3k per month but it doesn't now.
 
Domain name aside and going by the rankings/traffic I'd say it's worth more than 12 months rev now. Why not spend 6 months doing some deals direct with the gyms and get the revenue back up, it could have a huge impact on the sales price if you can get it earnng 4 figures a month again.

If you're desperate to sell I imagine it would go at 12 months rev if you advertise it in the right place and can prove all previous earnings etc.

Grant
 
thanks for the advice - i'm aware the fact it used to earn 3k is now pretty irrelevant, it was just a bit of history about the site.
 
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