flyers co_uk

[websaway]

don't think this sale has been featured on ACORN.
this was a cracking buy at 10k, think of the mileage to an end user, and they seem to be already very well established.

 

[namestrands]

awesome name and cheap sale.

 

[bensd]

I don't think it was that cheap.

Great name and probably good buy for new owner - being who they are. I would have been happy with £10k if I owned it.

 

[woopwoop]

I have had a bunch of names that I think are worth 10k plus but it's tough to get that. Even if I'm really confident that they are worth it. Many I've ended up selling at around 3k.

I'd be happy selling flyers at 10k.

I think the key is that the domain value to a reseller can never be the same value to an end-user. This might sound obvious but it's something I have to remind myself about.

ie. I shouldn't necessarily expect to sell a domain at it's end-user value to an end-user. End-users will most of the time buy at a price below the assumed end-user value. Because it is them, themselves who add the premium to the value of the domain. Only when they own it, does it increase in value.

(does this make any sense?)

Just to confuse even more. I'd like to propose the following Laws of Domaining:

s=0.8v
p=6 or 30 (usually)
d>2p (for the majority of good domainer decisions)
d=0 (for majority of reg fee domainer buys)
If p=v don't buy it
If p=d don't buy it
If s or r > 10p and t=10 buy it
6t < s (buy it) or 6t < r (definitely buy)
If p=1000 then r>1000 (full due diligence/research at 1k point)
if s, then

where:
p=original purchase price of the domain by a domainer (usually reg. fee or £30. Rarely anything else.)
d=sales price of the domain to a domainer 1 year after purchasing it
s=sales price of the domain (to an end-user)
v=end-user value of domain
r=reseller value of the domain
t=number of years to sell

 

[websaway]

I don't think it was that cheap.

Great name and probably good buy for new owner - being who they are. I would have been happy with £10k if I owned it.

I think this is the beauty of well matched buyers and sellers. Most sellers when they find an end user arn't greedy, and here you end up with a buyer getting value for money and a seller who is no doubt happy with the sale.

 

[namestrands]

Just point of note.. Flyers is a goldmine for the printing industry, think local events, nightclubs, pubs etc.. you partner up with a good printing affiliate and you can make that 10k in a year.

If you could achieve 10k, then selling it at 5x Annual Revenue would not be a stretch.

I am all for flipping domains, however considering the dive the industry has taken over the past few years, you have to look at sustainabilty or at the very least MAXIMISING a return too see you through the pensionable years ;-)

 

[bensd]

I think that's another argument all together.

Any domain earning £10k per year is going to be worth far more than if it is undeveloped.

Just point of note.. Flyers is a goldmine for the printing industry, think local events, nightclubs, pubs etc.. you partner up with a good printing affiliate and you can make that 10k in a year.

If you could achieve 10k, then selling it at 5x Annual Revenue would not be a stretch.

I am all for flipping domains, however considering the dive the industry has taken over the past few years, you have to look at sustainabilty or at the very least MAXIMISING a return too see you through the pensionable years ;-)

 

[websaway]

The most likely reason why established companies have not bought generic specific product domains and benefit from the obvious attractions, is because they can't see the benefits and the people who advise them have a budget and don't want to eat into that budget by spending money on domains.

 

[cc976a]

Very true - companies opt (sometimes big headed approach) that their brand is better and more powerful than a generic, without realising you can have both.

It's probably a reason why we often see nice generics operated by affiliates and web professionals than by brands

 

[redbird]

don't think this sale has been featured on ACORN.
this was a cracking buy at 10k, think of the mileage to an end user, and they seem to be already very well established.

I publicised it here prior to sale. I'd had a lot of prior interest in it and set a min price of £10k. I think both seller (me) and buyer got a good deal.

 

[websaway]

I publicised it here prior to sale. I'd had a lot of prior interest in it and set a min price of £10k. I think both seller (me) and buyer got a good deal.

Yes, that's really what I am emphasising through this thread, a sensible price to a buyer who will clearly gain enormously from the domain and who's competitors can only wonder why they hadn't thought of it before.
Happy Days, congratulations.

 

[namestrands]

Of course, if no sellers regret then its a good deal. Just wish I noticed it beforehand myself