I think that many people at the coal face dont really give two sh1ts what a domain is. They know their local supplier or they know where they get the cheapest deals or the best customer service. They dont give a toss about a fancy domain name.
Most effective advertising is subliminal.
Electricals refers to anything electrical, it's as simple as that.
It occurs to me at this point .
Q: Why does anyone buy anything ?
Ans: Because they want it.