The Look on Peter Jones face after he turned down the Sauce deal only then to find out the two Ladies already had a potential muti-million pound deal signed off for the catering sector. And in fact had only been pitching their Retail side to the Dragons . He looked like a man that had just been stung a thousand times on his arse.
You could just see him squirming and racking his brains on how to get back into the game while thinking 'that's another Levi Roots I've let go'. Priceless!!