.CLUB expecting one million registrations in first year

[diablo]

.CLUB expecting one million registrations in first year

http://www.domainsherpa.com/campbel...tm_campaign=Feed:+domainsherpa+(DomainSherpa)

http://dotclub.com/

Don't shoot the messenger! I'm not an advocate of .club.

But before any knee-jerk "the new extensions are not going to succeed because I say so" posts, take the time to read what the owners of .club have to say. They have invested $5 million to date in the extension's success, and like a lot of the new extensions owners, are going to be making a real go of it whether .uk domainers like it or not.

 

[martin-s]

.club and .shop are both relatively good propositions I'd say.

 

[websaway]

.CLUB expecting one million registrations in first year

http://www.domainsherpa.com/campbel...tm_campaign=Feed:+domainsherpa+(DomainSherpa)

http://dotclub.com/

Don't shoot the messenger! I'm not an advocate of .club.

But before any knee-jerk "the new extensions are not going to succeed because I say so" posts, take the time to read what the owners of .club have to say. They have invested $5 million to date in the extension's success, and like a lot of the new extensions owners, are going to be making a real go of it whether .uk domainers like it or not.

How much was invested in .tv , they bought the rights for $50,000,000 ,
how much in info and biz etc.
That's my measure.

 

[diablo]

How much was invested in .tv , they bought the rights for $50,000,000 ,
how much in info and biz etc.
That's my measure.

If you read the article you will see that the owners of .club consider themselves very lucky to have been able to buy rights to the extension for less than $5 million.

 

[websaway]

.club and .shop are both relatively good propositions I'd say.

I think .uk will take off because it's linked to the co.uk ( might need some thought to agree) and I think where someone has a shop and own a.com or co.uk (soon to be .uk ) they would register their equivalent .shop domain.
I don't see anyone buying them in huge amounts or for huge amounts in the secondary market, that's why biz and info never became very valuable in the secondary market.
The prime name for a business will be .com or the country url.
The amount of new extensions will be so confusing that .com will gain in popularity.

 

[websaway]

If you read the article you will see that the owners of .club consider themselves very lucky to have been able to buy rights to the extension for less than $5 million.

I'm not into knocking any entity that wants to make a go of anything, I say good luck to everyone but, you have to look at biz info and tv all fantastic extensions in their own right particularly .tv and they failed to gain significant traction so far.

 

[websaway]

.club and .shop are both relatively good propositions I'd say.

I wonder what value you could put on shop.com and club.com

 

[Edwin]

$5,000,000 is significantly less than businesses spend in ONE DAY branding web addresses that end in .co.uk. Like saying "hey, there's a lot of water in that swimming pool" without considering that the competition isn't other pools, it's the ocean!

 

[diablo]

I wonder what value you could put on shop.com and club.com

Read the article websaway and you'll see this - and country tlds and dotcoms - are discussed.

$5,000,000 is significantly less than businesses spend in ONE DAY branding web addresses that end in .co.uk. Like saying "hey, there's a lot of water in that swimming pool" without considering that the competition isn't other pools, it's the ocean!

To focus on the $5 million figure is to miss the point of the article entirely.

 

[websaway]

Read the article websaway and you'll see this - and country tlds and dotcoms - are discussed.



To focus on the $5 million figure is to miss the point of the article entirely.

I've read both the links you've provided. what am I missing ?

I do know that if you set up for 5 million and sell 1 million at $20 it is a good return on investment, but that's all I can see.

 

[Edwin]

I read the whole transcript and it can be summarised as "we own the .club registry and 'club' means a lot to many people around the world so black box magic marketing ninjistics we will get 1,000,000 registrations in the first year"

 

[Edwin]

The best bit is the two losing companies in the .club auction have already made a 10x-15x return on investment by backing out. I don't think the winner will see that sort of ROI multiple in a thousand years...

 

[TinkyWinky]

Edwin - agree wish I sold out for $5m...

Once all key ones have gone like

wine.club
car.club
caravan.club

et al

they are pissing in the wind a bit

If the EMD was still all powerful, then maybe - but the benefit there is gone too... good luck to them but alongside the other 1000 silly suffixes I can't see it working.

TW

 

[websaway]

Edwin - agree wish I sold out for $5m...

Once all key ones have gone like

wine.club
car.club
caravan.club

et al

they are pissing in the wind a bit

If the EMD was still all powerful, then maybe - but the benefit there is gone too... good luck to them but alongside the other 1000 silly suffixes I can't see it working.

TW

If you register and build a site on wine.club You will be advertising in aid of wineclub.com

Not the best example but wineinfo.com is a site, wine.info ( reg date 2001)is still for sale

 

[Skinner]

inthe.club with.my luv.ly, sav.in myca.sh, foo.ls!

 

[Edwin]

Edwin - agree wish I sold out for $5m...

Once all key ones have gone like

wine.club
car.club
caravan.club

et al

they are pissing in the wind a bit

If the EMD was still all powerful, then maybe - but the benefit there is gone too... good luck to them but alongside the other 1000 silly suffixes I can't see it working.

TW

And since they're reserving all the good names for a premium release program (like the ones you listed) no end user is going to develop on them anyway. Why would anyone in their right mind pay 4-5 figures to get a random something.club domain and then spend the rest of their life having to explain what a .club is (that explanation has a real - likely very high - cost, in time, in money, in energy, in effort, in missed opportunities, in confusion)

 

[Blossom]

Edwin - agree wish I sold out for $5m...

Once all key ones have gone like

wine.club
car.club
caravan.club

et al

Really? My first thought for key ones is football teams. Or will the only value be in football.club?

 

[Edwin]

Really? My first thought for key ones is football teams. Or will the only value be in football.club?

Every major team already has a very widely promoted domain. Why would they swap for a 4th tier domain like .club?

This is what all the new GTLD fall down on: their best potential advocates already have huge amounts invested in their existing web addresses and there's no compelling reason (nor even a very weak reason) to change to something completely unknown, unfamiliar, untried and untested. Yet without such advocacy, the new GTLD will get precisely nowhere.

 

[WalkinDude]

I don't know everything so I'm here to be educated but look at it this way. Group of entrepreneurs get together and grab themselves a ntld license say .club.

Everyone spends hours debating if it's worth doing on the basis will it make a long term and meaningful contribution to the websphere. But who's to say the startup gives a toss if it does given once licenses they can auction off the premium domains to the highest bidder, and that's all they need to care about. Look at this list and my suggested pricing

Golf.club [$5million]
Football.club [$1million]
Wine.club [$2.5million]


That's just 3 and probably at least another 500 exist that you could justify over 50k pricing on. Your literally recouping millions from your 500k investment just off less than 0.01% of your stated anticipated registrations. You simply don't need to care what happens after that. It's a year before renewal rate figures come in and by then money's safely bagged and sunning it in the Cayman Islands or something.

So the minute it was allowed that new registrars can auction of the most premium domains any notion of whether they are in it for the long term becomes redundant imho.

.dotcom was different in the crucial way folks registered million dollar domains for reg fee, the registrar forcing the registrars think long term in terms of recouping.

Be interesting to see how many of these new tld's would be coming into existence if the new registrars were not allowed to take ownership of the premium ones and sell/auction them off.

 

[foz]

http://dotclub.com/wp-content/uploads/2013/11/Your-Dot-Club-V3.mp3