Biased article against exact match domains

[websaway]

http://www.seomoz.org/ugc/the-problems-with-exact-match-domains-11543

SeoMoz has just published the above ridiculously one-sided attack on exact-match domains. If I wasn't on my iPhone, I would have fired a broadside across the author's bows...

I think your over reacting to the article, it shows no real credibility.

 

[khalid]

I think your over reacting to the article, it shows no real credibility.

but being published on seomoz and attracting unwanted attention isn't good for business or our credibility.

 

[crazihos]

I think your over reacting to the article, it shows no real credibility.

But the article also doesnt really mention any of the positive aspects of an exact domain...he just snipes.

I do get what the author is saying but he's not put it at all well.

You normally find seomoz to be well balanced...but this article clearly lacks some thought.

 

[Edwin]

I've popped my 2p's worth (actually 4p!) into the comments on the original SeoMoz article.

 

[rob]

SEOMOZ is a commercial entity selling a product.

The point of YOUmoz is to allow SEOs to have a voice who may not have one on their own site/blog. Many well-known SEOs have started their careers as YOUmoz writers and have moved on to become "famous" in their own right.

That says it all really IMHO

 

[newguy]

Until Google stops reliance on links exact domains will still rule as its far easier to link build on the term without tripping a penalty regardless of any extra weighting or not. CTR is increasingly a quality signal and exact domains benefit from that too.

Yes, that's a very good point.

 

[GreyWing]

But Google can't change it, the minute people start typing in Asda and it comes up with Tescos.co.uk because they have better SEO guys then people will start going to other search providers.

Obviously a national provider, but on a local level of small businesses that don't have seo guys. There would be wrong sites coming up left right and centre because better SEO teams.

People will just leave Google, so nothing Google can do about it even if they wanted to. If they could imo they already would have.

 

[getmein]

I remember when I heard Cutts say they were looking into it at pubcon I felt a little nervous. However on reflection, I think that it's extremely difficult algorithmically to sort between the anchor text of a brand and an exact match.

I do understand the authors frustration - when you keep getting outranked, but I think he's missed the point. If you can't beat em', join em'.