Wanted: Domain Appraisal Appraisal Please - TunisHotels.co.uk

[stevef1fan]

Hi Everyone,

I wondered what people's thoughts are on TunisHotels.co.uk.

Tunis has a population of 1.2m.

Exact UK match March 6,600

I have very limited experience at domaining, so I'll have a stab at the maths for an affiliate site - please correct me on this !

Is this roughly how you would go about estimating the monthly revenue ? And from that how would you calculate a domain value ?

6,600 matches. A well-optimised, exact-match, .co.uk domain with moderate competition should rank in the top 5 for google uk for the phrase 'tunis hotels' . Roughly 40% of the 6,600 should eventually visit the site in a month and the site should convert at ,lets say 2%, for a commission of (again a guess) £4. Giving monthly revenue of -

6,600 * 40% * 2% * £4 = £211.20 per month for traffic from the phrase 'tunis hotels'.

Lots of guesswork in my calculations (not least the adwords tool !) but am I anywhere near the right lines with this ? Would the £4 commission be about right for hotel bookings ?

Cheers,

Steve.

 

[mercato]

Question

How would you get 4.00 Pounds per booking ?
Would you have to make a deal with each hotel listed on your site ?

 

[stevef1fan]

Making a quick sale on this one for £200, which is hopefully just going through.

Deal just in the offing on here about 10 mins ago, so careful with those comments please !

Actually, I should end this thread ! My gut feeling is this domain is worth more, but it's ok for a quick sale.

Mercato, the £4 I arrived at represents whichever well-paying affiliate programs were on the site and coverting at around 2%.

I suppose you could certainly make deals with the hotels - it's bookings after all.

Cheers,

Steve.

 

[CJB]

A top 5 ranking is unlikely to give you 40% of the search traffic for your exact match name unless that ranking is number 1 - especially this kind of search term that has such high advertiser competition.

Mercato £4 per booking is not a high estimate. It could well be higher than that with sites like alpharooms paying 7% commission.