15 k on a logo does that make it good then ?My old boss spent £15K just on his site logo and colour branding, for example.
I here this so many times with web sites and clients that want them they tend to fall into categories of the lazy, busy, ignorant or new most would spend more time choosing a a pen than deciding on a website…?
What you can define with budget is man hours, expenditure on hardware etc that’s about it? You can spend xxx it be fantastic you can spend xxxxxxx it be shit.
Before you think about a site do or pay for basic market research about your company, client’s, product, service, If you’re an existing firm ask you clients questions ? entering new fields look at the competition what they do and adapt the bits you like don’t etc ( yes this can make all sites have that same feeling about them) etc but for most it pays dividend
Sure some web firms will have the experience to do this for you but again doesn’t mean there any good or right for you there will be ones that don’t that could be brilliant or not… Look at there other work show friends family etc it see what they think?
You can do all this and more and it still not work but that’s the risk in business if you don’t then most I’d say prepare to be shafted….
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