Seen this on their sign uo info:
Keyword Policy
"Sky would like to inform its affiliates that they are restricted from bidding on brand terms on all search engines. This includes any terms with the word “sky” in it. However, we still actively encourage affiliates to bid on generic keyword terms. It is important to note that affiliates must not use the display URL of www.sky.com."
Keyword Policy
"Sky would like to inform its affiliates that they are restricted from bidding on brand terms on all search engines. This includes any terms with the word “sky” in it. However, we still actively encourage affiliates to bid on generic keyword terms. It is important to note that affiliates must not use the display URL of www.sky.com."