Advertising in the sunday times

[domainseller200]

I don't get why all you guys find it a 'pathetically unhelpful thread'

Read the first post again - He asked a question - he didn't offer an opinion ? !

If you all had a bit of respect and manners, he would actually tell you the member if you PM'd him - throwing your toys out of your prams because you can't get your own way is not going to get you very far now is it ?

Some members appear to have lost their manners and it is one of the reasons I don't frequent this forum like I did before.

The problem with some people is they expect everything handed on a plate and tantrum when they can't get it. THAT is pathetic.

And I don't see how revealing the names is going to help any of you either. Fucking laughable !

 

[dragon]

I think the point of the thread was to see if anyone else had had success advertising in the ST or other big papers, and NOT to showcase someone elses' domains?
The OP has stated he'll share info via PM so whats all the fuss about, the time it takes to complain could of just as easily been spent sending a PM and getting the required info!

 

[Brassneck]

I don't get why all you guys find it a 'pathetically unhelpful thread'

Read the first post again - He asked a question - he didn't offer an opinion ? !

If you all had a bit of respect and manners, he would actually tell you the member if you PM'd him - throwing your toys out of your prams because you can't get your own way is not going to get you very far now is it ?

Some members appear to have lost their manners and it is one of the reasons I don't frequent this forum like I did before.

The problem with some people is they expect everything handed on a plate and tantrum when they can't get it. THAT is pathetic.

And I don't see how revealing the names is going to help any of you either. Fucking laughable !

Well said Frank - apart from the penultimate word - have some respect for other forum users please!

 

[Brassneck]

I saw the ad - actually there were a couple of ads in the edition I saw - and to be honest the way you have to cram in a lot of info in limited space I can't see them being terrible successful - but maybe the sort of people who look at the section of the Sunday Times would be intrigued enough to follow up.

The domains themselves weren't - in my opionion - the sort I would have spent hundreds of pounds on advertising.

Stephen

 

[markb]

Maybe a better place to advertise would be in any dedicated UK investment/investing related magazines, I dont know if there are any popular ones. Anyone know?

 

[Brassneck]

Maybe a better place to advertise would be in any dedicated UK investment/investing related magazines, I dont know if there are any popular ones. Anyone know?

I wouldn't bother now, but at one time I thought of specialist trade press. For instance magazines / journals for car industry, catering / hospitality industry. They are likely to be more reasonably priced and you can target your audience properly.

Stephen.

 

[Develop]

Sunday Times Ads

Well guys, so sorry my little foray into offline advertising has caused such a verbal punch up.

To satisfy curiosity "keep your hard earned cash in your pockets" and spend it on developing worthwhile domains as they still don't get it out there.

Yes there will be another ad this Sunday but I do expect it to be the last.

Best to you all.

Mike

 

[Bailey]

The domains themselves weren't - in my opionion - the sort I would have spent hundreds of pounds on advertising.

I agree with that sentiment - apart from the first domain in the list. I also have a slight concern about promoting a single subject with such an extensive list. I think you begin to detract from the strongest names

Equally I'm not sure what the interpretation would be by perhaps the less domain savvy but never-the less commercial operators within that field. I thought there was almost a "you need them all" to make it work kind of message being sent..

As a retailer or supplier of the products (but not a web development orientated individual) I'd be thinking I'm gonna be needing a whole department to manage this approach to my business.

And alternatively if your focusing on the domain-savvy, why go to the expense of picking a publication that really isn't your target audience.

I've said before - I don't see it as wasteful form of advertising, providing you picking a possible single or pair of domains that will catch the eye. And may just stand out to individuals with money looking for all sorts of investment opportunities. Or indeed the more Kudos type of domains that appeal to the personal number plate holders ; ie the ROY.COM type of names


added - I had started to enter my post before seeing Mikes Post above - And the best to you Mike

 

[markb]

I wouldn't bother now, but at one time I thought of specialist trade press. For instance magazines / journals for car industry, catering / hospitality industry. They are likely to be more reasonably priced and you can target your audience properly.

Stephen.

Stephen, this would be a far better approach as your targetting end users who would be prepared to spend more than investors.

If your selling a domain aimed at car dealers, than an advert in the "Car Dealer" magazine is going to reach your exact target audience, many of whom have a LOT of money to spend.

 

[Edwin]

Maybe a better place to advertise would be in any dedicated UK investment/investing related magazines, I dont know if there are any popular ones. Anyone know?

There might be some opportunity in the FT family of newspapers/magazines, perhaps? They seem to have so many...
http://fttoolkit.co.uk/2013rates/

BTW, thanks for sharing some feedback on the ad campaign, Mike!

 

[Nigel]

I wouldn't bother now, but at one time I thought of specialist trade press. For instance magazines / journals for car industry, catering / hospitality industry. They are likely to be more reasonably priced and you can target your audience properly.

Stephen.

Our company advertised in a popular insurance newspaper a couple of years ago taking out some decent sized ads and showcased quite a few quality insurance domains from our insurance portfolio (I used to be an insurance broker so I've always looked out for quality insurance domains - the insurance newspaper was one I used to read when I worked in the industry). The ads ran for three consecutive weeks, costing us around £1500, and you'd have thought that some of the major brokers would have wanted to buy a leading domain name for their sector - but whilst we had a few enquiries we didn't make a sale. We had one buyer who reneged on buying a domain at £2750. The exercise obviously wasn't fruitful so we haven't repeated it. I'd be interested to know if anyone has had any success with this type of advertising.

 

[Edwin]

I ran a couple of full page ads for highly relevant electric bike domains (electricbike.co.uk, electricbicycles.co.uk etc.) in a magazine devoted to electric bikes, in which all the big firrms advertise, with no response at all.

 

[mally]

At least any money you spend on advertising is tax deductable!

 

[Sound]

I ran a couple of full page ads for highly relevant electric bike domains (electricbike.co.uk, electricbicycles.co.uk etc.) in a magazine devoted to electric bikes, in which all the big firrms advertise, with no response at all.

Interesting why didn't you post this information in your opening post it was exactly the sort of reply I was asking and hoping for?

 

[Edwin]

Interesting why didn't you post this information in your opening post it was exactly the sort of reply I was asking and hoping for?

Because your initial post and follow-up were so unhelpful. I share a lot of information on here and elsewhere (a quick trawl through the forum archives will readily confirm that) and it REALLY irks me when people hoard information while at the same time expecting others to come forward themselves.

 

[markb]

Its a shame a lot of companies and individuals still dont see the value in great domain names. Maybe everyone should chip together a few quid, and create some press releases and adverts in investing/financial newspapers/magazines promoting investing in domain names and how profitable it can be. I'm sure if people got together and did this, there would then be many people contacting domain owners to enquire about buying their domains.

 

[Sound]

Edwin if that's what you wont me and others to believe lets leave it at that.

I sent several PM's explaining who owned the domains to everyone who asked was not going to be bullied into revealing mikes domains by anyone.

You could have just as easily not posted your opening comments or better still posted your electric bike domains story which is what I was asking for.

At a time when sales are hard to come by I thought my original post may help spark some debate rather than go around in circles like some other threads seem too.

 

[Brassneck]

Its a shame a lot of companies and individuals still dont see the value in great domain names. Maybe everyone should chip together a few quid, and create some press releases and adverts in investing/financial newspapers/magazines promoting investing in domain names and how profitable it can be. I'm sure if people got together and did this, there would then be many people contacting domain owners to enquire about buying their domains.

Might be wishful thinking but that is the sort of activity that I thought a UK based office of a big company like Sedo would have done but sadly they have done virtually nothing to promote the domain market in the UK.

How hard would it have been for them to get friendly with a few journalists and get some publicity / kudos? Surely a win / win for them - a healthier .uk market would mean much larger voume of transactions (like .de) and more commission.

Unfortunately I fear it's all a bit too late for the .uk market.

Stephen.

 

[Aegean]

I'd be worried about the ad being lost in a sea of ads.

Perhaps if some money was sunk into a fancier ad it may be more noticeable. Then again its a lot more money to spend in these often overpriced papers.

 

[Murray]

Has anyone tried advertising a domain in adwords? that would be interesting.