A few end user sales:

[Murray]

I couldn’t disagree more.

Keyword domains still have a certain amount of inherent value, ranking factors aside. Bang on niche keywords still have value because they’re easy to spell, easy to remember, and easy to pronounce. They’re great for branding.

Branding aside, generic keyword domains continue to (and why wouldn’t they) outperform non-generic names by delivering a higher CTR and an even higher number of total clicks in SE campaigns.

There's no branding to these

Keyword wise, should I register them all in .UK and sell them? since you haven't and they haven't

Which is surprising isn't it, considering how great of a keyword domain they are.. that the .UK's just sit there hmm, head scratcher

I think Invincible was alluding to the fact they're all outbound sales because you wouldn't get any inbound enquiries would you? which says a lot

^ Well, you might get one occasionally for every 1000 you have

 

[Federer]

The vast majority of companies are simply not yet aware of .UK. In a few years, that will probably change.

I also do outbound sales on some of my higher quality .COM brands - that does not mean they do not have value because they rarely get enquiries.

Outbound marketing (many admit they are too lazy to do) is effective when done right as it helps boost the wave of residual monthly sales. Of course, these sales often include a solid passive end user one here and there.

 

[Federer]

I think Invincible was alluding to the fact they're all outbound sales because you wouldn't get any inbound enquiries would you? which says a lot

^ Well, you might get one occasionally for every 1000 you have

Please note that the majority of these types of names are not for sitting idle and waiting for the perfect end user sale that happens once in a blue moon.

As you already know, the vast majority of domain name investors (even those that are buying/selling fulltime) do not have the luxury to close passive domain sales daily/weekly unless they have significant portfolios - they are very few and far between. It is a numbers game, and you are going to need thousands and thousands of great domains for this to happen.

Coming back to the topic at hand: I purchase these types of previously-registered product/service domain names each week with the sole intent of marketing them actively to businesses that I believe would have interest in them (for obvious reasons) and that would not know about this opportunity if I had not sent them the offer.

Even branding aside, when you are a leading business offering Franking Supplies, the keyword exact-match FrankingSupplies.co.uk has value to your company, whether you can see it or not.

We sold that one for £500 by the way to an end user. If we had not reached out to them, months/years could have gone by without that sale.

 

[ian]

Some decent sales there, question the usefulness of some of them, but at least you are getting out there and selling, so few domainers take this approach; many just wait and wait and wait. You've come a long way in a short time, was only a few months ago you were asking me for an email template to use to reach out to end-users

 

[Federer]

as we are on the topic of keyword exact-match domains.... here are a few other sales that I may not have shared - again nothing special but they add up. The key is finding the key companies that offer the exact product/service described in the domain.
Some of the .UK may still be available - if anyone wants to pick them up and have a shot (...).

CoffeeSolutions.co.u​k - £149
HomeTeethWhiteningKits.co.uk - £75
SmartFrankingMachines.co.uk - £100
ThermalImagingServices.co.uk - £100
Printed-Products.co.uk - £85
PromotionalConfectionery.co.uk - £75
WasteRemovalServices.co.uk - £99
EducationalConsultancy.co.uk - £125
payroll-service.co.uk - £79
BespokeLifts.co.uk - £75

They may be worthless and questionable investments to some domain name investors, but I can assure you they have value to a number of companies within each of those niches.

 

[Murray]

PEven branding aside, when you are a leading business offering Franking Supplies, the keyword exact-match FrankingSupplies.co.uk has value to your company, whether you can see it or not.

Franking Supplies (UK) Ltd buying franking supplies makes sense, I wouldn't say it falls into the same category of other domains you've listed as selling

I could go on making obvious logical arguments as to why you're selling magic beans, you can wrongly try and justify it benefits the company/person buying them, but what's the point, nothing will change

it's not the most moral activity but not illegal either

 

[Federer]

Are you hereby implying that selling keyword domain names to companies that could potentially benefit from them (in whichever way they see fit) is an immoral activity?

 

[Murray]

Are you hereby implying that selling keyword domain names to companies that could potentially benefit from them (in whichever way they see fit) is an immoral activity?

In the form that you're doing it, yes.

 

[Federer]

Another past "immoral"(according to Murray) keyword sale includes Explosion.com for just over $30,000 to an italian buyer that I marketed the domain to because I thought he could extract value.

This sale, ladies and gentleman, is apparently immoral because the buyer saw (branding/keyword/inherent/some type of) value in the domain.

 

[Lovekraft]

In the form that you're doing it, yes.

I don't see any issue with the form he is doing it in, if the company see's value in the domain then they are getting a good deal at these prices. A lot of companies like these kind of domains for the aforementioned reasons.

 

[AssetDomains]

In the form that you're doing it, yes.

What sending out emails asking if potential buyers may be interested. What's so bad about that. Nobody is holding a gun to anybody's head.

It domain forum its quite nice to hear people share there successes

I say well done Fed. Maybe if were all so proactive there would be a more thriving market in the UK

 

[Murray]

Another past "immoral"(according to Murray)

Well if you want to take what I said totally out of the context of this thread and discussion..

What's so bad about that

I don't see any issue with the form he is doing it in

Why are people buying these domains? for branding.. come off it

They think they will help in search engines - they wont

They're getting the beans in their hand, but there isn't any magic there and that's what they're buying them for

Also, if people were contacting him at least they're being stupid on their own, he didn't initiate their waste of money.

Those are my problems with it, I don't know how to explain any simpler than that.

 

[Federer]

Murray, the web developers and SEO folks that are buying these domains know more about SEO, branding, PPC, CPC and the benefits of brand-recall than you think you may know.
Just because YOU cannot see any ounce of value in these domains, DO NOT presume that people that are targeting the domain's niche keywords in their main website do not/cannot extract value from these domains.

These guys have far, far more knowledge about their industry, their online/offline strategies, what works/doesn't work than you could possibly even imagine. There are companies making a killing (increase in leads, cutting adwords cost) with/putting to work collections of hundreds of keyword domains. These domains still perform well when tied with rich relevant content. DO NOT call them stupid. They are much smarter in their field of expertise and have more knowledge of such than yourself.

Ranting and raving about how keyword domain names are completely worthless.... in a domain name forum is, well... quite stupid to say the least.

 

[AssetDomains]

How do you know why there buying them and even if there not as good in terms of organic ranking as they once were theirs more to an emd than that.

Are you saying they offer no benefit if said companies advertise on Google
http://www.smartcompany.com.au/tech...ange-resulted-in-a-40-million-turnover-boost/

The jurys out but I'm guessing with the reduced ad space on Google anything that improves click through rates may be very welcomed.

Maybe I'm misreading you apologies if I am. But seems to me your implying there's something dodgy about selling domains if that's the case maybe your on the wrong forum.

 

[Murray]

Murray, the web developers and SEO folks that are buying these domains know more about SEO, branding, PPC, CPC and the benefits of brand-recall than you think you may know.

I can't think of another industry with as much misinformation and snake oil salesman than SEO

You saying this makes me think, why do you bother reaching out to end users? if SEO's can see the real value in these domains, surely you can make bulk sales to them no

Ranting and raving about how keyword domain names are completely worthless in a domain forum is, well, quite stupid to say the least.

I can see you either don't believe in or choose to completely ignore context

 

[Murray]

Are you saying they offer no benefit if said companies advertise on Google
http://www.smartcompany.com.au/tech...ange-resulted-in-a-40-million-turnover-boost/.

In context, we're talking about domains like Refrigerated-Transport.co.uk, not a domain like CarLoans

There's good keyword domains of course, but these aren't good on the whole, not good at all.

 

[martin-s]

It's good to see some more debate about domain sale ethics on here. It is still an issue..

The franking domain is not a bad one actually - although that's another industry full of hard-sell questionable-benefit tactics, so I don't know that they need any protecting!

Many of the others I'm with Murray on. There is no significant EMD bonus as far as Google goes these days. Hasn't been for years now. Bing is another matter, but the traffic there is hardly enough to get excited about.

But then many of these domains are pretty low search volumes - and equally low ranking competition.

Plus the prices are peanuts - and there is still a PPC benefit.

On that basis, there's nothing particularly wrong with what Fed is doing, providing the sales emails don't promise the earth.

 

[Federer]

You do not seem to be capable of understanding how some web developers can see some value in certain exact-match domains. That is quite baffiling.

I'll tell you a little secret - you see, not all domain names are about huge search volume, competition and rank-boosting. Many are - but not all. I won't tell you the rest - maybe you can figure it out (?).

Hundreds and hundreds of keyword-exact match domains sell daily for sub-$150/£100. I can assure you the buyers are NOT stupid.

Fix your mindset and open your horizons.

 

[AssetDomains]

In context, we're talking about domains like Refrigerated-Transport.co.uk, not a domain like CarLoans

There's good keyword domains of course, but these aren't good on the whole, not good at all.

Agreed but principle remains the same no mater if your spending 50, 500, 5000 or 50000 on adwords surely

 

[Federer]

In context, we're talking about domains like Refrigerated-Transport.co.uk, not a domain like CarLoans

There's good keyword domains of course, but these aren't good on the whole, not good at all.

With as little overall knowledge on the subject as you currently have at this stage in time, how can you possibly, in a clear state of mind, judge that the owner of one of the below domains is making a stupid decision in investing £50-£90 on a complentary web address such as www.refrigerated-transport.co.uk ?

www.refrigeratedtransportuk.com
www.eurefrigeratedtransport.com
www.refrigerated-transport-services.co.uk
www.refrigerated-transport.biz