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Spring isn’t just for dusting shelves or reorganizing closets—it’s also the perfect chance to spruce up your website. After all, your online home can become just as cluttered as any real-world workspace if left unchecked.
If you’ve noticed your site sitting on autopilot for a while, don’t worry—you’re definitely not alone. Spring equinox urges everyone to roll up the sleeves and do a little housekeeping whether offline or online. Check out these five refreshingly simple steps to make your site more inviting for your customers with it.com Domains.
It may seem like a no-brainer, but forgetting to renew a domain happens more often than you’d think. Life is busy, and those renewal emails can easily get lost in a crowded inbox. If your domain does expire, your site goes offline—and that’s a sure way to lose revenue, not to mention the risk of someone else scooping up your hard-earned domain.
Why it matters:
The fix is pretty straightforward: log in to wherever you purchased your domain and double-check its expiration date. If possible, enable auto-renew so you don’t have to rely solely on your memory. It’s a simple step that can spare you a ton of stress.
Pro tip: keep an eye on your domain registrar (the company that manages the reservation of domain names) account details. Confirm your email address is up to date so you actually receive those renewal reminders.
Source: Pexels
Running into a “404 Page Not Found” message can feel like hitting a wall when you’re just trying to browse. Visitors might bail on your site entirely if they keep hitting dead ends. These pesky errors often crop up after you delete pages, shuffle your site layout, or forget to update old links.
Why it matters:
To tackle this, do a quick link audit using tools like Sitechecker or a similar free service. It’ll show you which pages return a 404 error. Then, you can either fix any incorrect links or set up 301 redirects to point folks to the right place.
Pro tip: spruce up your default 404 page with a friendly message or a site search box. That way, if someone does hit a dead link, they can still navigate your site or head back home.
Source: Unsplash
Your “About Us” page might not get the spotlight every day, but it’s one of the first places visitors look to find out who you are and why they should trust you.
Why it matters:
Over the past year, you may have added new team members, marked big achievements, or changed your product lineup. Make sure all that good news makes it onto your site. And while you’re poking around, review other often-forgotten sections, like your privacy policy or terms and conditions, to confirm they’re correct and meet legal requirements.
Pro tip: if you’ve snagged any awards or press coverage lately, show it off! A little recognition goes a long way toward building credibility.
Source: Unsplash
Whether you offer physical products or digital services, it’s crucial that your pricing and availability are accurate.
Why it matters:
Skim through your product listings, subscription plans, and FAQs to ensure everything reflects your current reality. If you’re running a special sale, make sure it includes clear details and an end date. Planning to raise your prices soon? A little advanced warning builds trust with your customers.
Pro tip: consistency is king. Keep your prices the same everywhere you mention them—on your site, in emails, and across social media.
Spring is the season of renewal, so why not inject some new life into your business offerings? Maybe that’s a time-limited discount, a brand-new product, or a free consult for anyone who’s curious about what you do.
Why it matters:
Think about a spring sale, bundle deal, free trial, or a big product launch. Whatever you choose, be sure to place it front-and-center on your homepage, in newsletters, and all over social media. Little bursts of enthusiasm can have a big impact on boosting traffic and conversions.
Pro tip: set a deadline or limit availability. A ticking clock creates a sense of urgency and encourages faster action from your audience.
Source: Pexels
A little bit of proactive housekeeping now can prevent bigger headaches later. Think of it like giving your digital storefront a sweep and polish—so when people drop by, they’ll see your business at its very best.
Looking for more ideas to grow your business online? Visit it.com Domains blog and follow us on social media.
Continue reading at the it.com Domains blog...
If you’ve noticed your site sitting on autopilot for a while, don’t worry—you’re definitely not alone. Spring equinox urges everyone to roll up the sleeves and do a little housekeeping whether offline or online. Check out these five refreshingly simple steps to make your site more inviting for your customers with it.com Domains.
Don’t Let Your Domain Expire
It may seem like a no-brainer, but forgetting to renew a domain happens more often than you’d think. Life is busy, and those renewal emails can easily get lost in a crowded inbox. If your domain does expire, your site goes offline—and that’s a sure way to lose revenue, not to mention the risk of someone else scooping up your hard-earned domain.
Why it matters:
- Avoid downtime: every minute your site is down, you’re missing potential customers.
- Protect your brand: if someone else nabs your expired domain, you could face an expensive buyback process or a tarnished brand image.
The fix is pretty straightforward: log in to wherever you purchased your domain and double-check its expiration date. If possible, enable auto-renew so you don’t have to rely solely on your memory. It’s a simple step that can spare you a ton of stress.
Pro tip: keep an eye on your domain registrar (the company that manages the reservation of domain names) account details. Confirm your email address is up to date so you actually receive those renewal reminders.
Source: Pexels
Banish Those 404 Errors
Running into a “404 Page Not Found” message can feel like hitting a wall when you’re just trying to browse. Visitors might bail on your site entirely if they keep hitting dead ends. These pesky errors often crop up after you delete pages, shuffle your site layout, or forget to update old links.
Why it matters:
- Improves user experience: people can quickly find what they came for.
- Boosts SEO: search engines rank websites higher if they have fewer broken links.
To tackle this, do a quick link audit using tools like Sitechecker or a similar free service. It’ll show you which pages return a 404 error. Then, you can either fix any incorrect links or set up 301 redirects to point folks to the right place.
Pro tip: spruce up your default 404 page with a friendly message or a site search box. That way, if someone does hit a dead link, they can still navigate your site or head back home.
Source: Unsplash
Give Your “About Us” a Once-Over
Your “About Us” page might not get the spotlight every day, but it’s one of the first places visitors look to find out who you are and why they should trust you.
Why it matters:
- Company representation: this page reveals what you stand for and why you’re worth their time.
- Transparency: customers appreciate authenticity, and it’s reassuring when what they see matches the reality of your business.
Over the past year, you may have added new team members, marked big achievements, or changed your product lineup. Make sure all that good news makes it onto your site. And while you’re poking around, review other often-forgotten sections, like your privacy policy or terms and conditions, to confirm they’re correct and meet legal requirements.
Pro tip: if you’ve snagged any awards or press coverage lately, show it off! A little recognition goes a long way toward building credibility.
Source: Unsplash
Verify Your Products and Prices (and Make Them Easy to Find)
Whether you offer physical products or digital services, it’s crucial that your pricing and availability are accurate.
Why it matters:
- Managing expectations: nobody wants to click “Buy Now” or “Request a Quote” only to discover outdated info.
- Accuracy in numbers: you might’ve changed suppliers, tweaked service packages, or ended promotions that still linger on your site.
Skim through your product listings, subscription plans, and FAQs to ensure everything reflects your current reality. If you’re running a special sale, make sure it includes clear details and an end date. Planning to raise your prices soon? A little advanced warning builds trust with your customers.
Pro tip: consistency is king. Keep your prices the same everywhere you mention them—on your site, in emails, and across social media.
Roll Out a Fresh Offer or Promotion
Spring is the season of renewal, so why not inject some new life into your business offerings? Maybe that’s a time-limited discount, a brand-new product, or a free consult for anyone who’s curious about what you do.
Why it matters:
- Re-engaging lapsed customers: a new deal invites them to drop by again.
- Attracting new visitors: fresh offers can catch the eye of folks who haven’t experienced your brand yet.
Think about a spring sale, bundle deal, free trial, or a big product launch. Whatever you choose, be sure to place it front-and-center on your homepage, in newsletters, and all over social media. Little bursts of enthusiasm can have a big impact on boosting traffic and conversions.
Pro tip: set a deadline or limit availability. A ticking clock creates a sense of urgency and encourages faster action from your audience.
Source: Pexels
A little bit of proactive housekeeping now can prevent bigger headaches later. Think of it like giving your digital storefront a sweep and polish—so when people drop by, they’ll see your business at its very best.
Looking for more ideas to grow your business online? Visit it.com Domains blog and follow us on social media.
Continue reading at the it.com Domains blog...
