Wanted: Domain Appraisal 1.2m google exact searches per month

[diablo]

Thanks for the comments people, i've certainly been put in my place!

However the proposed purchase was never based on number of searches, as the domain is one of, if not the ultimate for the industry i am in. So to me it is valuable, but to 99% of people on here it would not hold the same value. I was simply interested to see what people with no connection to my industry would value it at, and a lot of the valuation i believe is based on number of searches, so that was the obvious starting point and the only way of getting a valuation without revealing the name! Obviosuly not revealing the domain has not helped, but i think i'll keep it quiet for now

Oh well, not decided yet anyway, £50k offer still on table and will update if there is any development!

BTW if anyone does have any premium domains they are selling, or need to sell to free up funds then let me know as i have cash waiting

People are obviously concerned that you would spend 50k on a keyword tool's say so, but seem to be missing the point that you are in the industry and the domain is a category killer.

Value is by definition relative. Only you will know if 100k is expensive or not, depending on how you plan to monetise the domain and how quickly you will earn back the investment. And that has to be put against what else you could do with 100k.

100k is cheap if you'll earn a million a year from it. Expensive if you'll earn £1,000 from it.

 

[rob]

Football less than a million UK searches a month on Google? No chance. More like 30 million.

Exact searches are, but I agree that stuff like this exposes the limitations of 'exact' love.

Its a black box number given out with no context, it is worrying to see people basing decent £ spend on the accuracy of those figures or not understanding what those figures represent ( or do not represent ).

 

[diablo]

You're reading the global figures, not the UK figures. You should be looking at "Local". The UK numbers for stuff like sport are usually less than 10% of the global (unless it's UK centric), and for a UK name, the global search is not relevant.

Thanks to rob I've just worked out where the original poster is going wrong.

He is looking at UK figures, but set to broad not exact (match type drop down box).

Broad for football is 30 million plus as expected - exact 673,000.

Agree totally with rob too. Neither broad or exact are always that useful when valuing a domain.

 

[retired_member13]

Thanks to rob I've just worked out where the original poster is going wrong.

He is looking at UK figures, but set to broad not exact (match type drop down box).

Broad for football is 30 million plus as expected - exact 673,000.

Agree totally with rob too. Neither broad or exact are always that useful when valuing a domain.

I agree (in generalist terms), that often the more generic the name the less important the exact match, but it does also depend on what it is you're planning to use the domain for IMO.

My comments in this thread were just to contextualise the comments made in the OP's first post - ie trying to cost out a sports related name on the basis of the number of times it is typed into Google.

Exact match is just a tool like any other and should be used alongside all other available info, plus a hefty dose of common sense wrt to the situation at hand.