Wanted: Domain Appraisal Who is good on here at domain appraisals?

[thudufushi]

Just wondering if there are regulars here who consider themselves good at putting a value on a domain, I have one in mind and i dont want to post it publicly.

If someone who feels theyve got a fair idea of domain values could indicate it, i would be most appreciative or feel free to point me in the right direction and i will contact someone direct.

Its a hyphenated product name of the form material-product.co.uk

Steve

 

[willbon]

Steve... many people on here think they know domain values, some admit to their limitations... at the end of the day a domain is only worth what someone will pay for it.

Have a look at 'domain name sales' (top left link on this page) to give yourself the best idea.

Also look at the Google keyword tool and see what the CPC (cost per click) is... this will give a vague idea of how much value there is in it...

By all means send me the domain and I'll have a crack at putting 'my value' on it....

 

[Admin]

I've just added 100 domain sales through Sedo to Domain Prices if that helps, not any hyphens though.

Admin

 

[Edwin]

I've just added 100 domain sales through Sedo to Domain Prices if that helps, not any hyphens though.

Nice one, Alan! It would be really great if there was a summary page on DomainPrices.co.uk that showed various trends e.g. average price this year, average price in 2010, 2009, 2008 etc. as well as quarterly averages (that page should separate out .co.uk names from .org.uk names and .me.uk names so that there's a "pure" .co.uk average...)

 

[Tricky1]

not any hyphens though.

Admin

driving-lessons.co.uk (£2,000) good sale...

 

[Admin]

Nice one, Alan! It would be really great if there was a summary page on DomainPrices.co.uk that showed various trends e.g. average price this year, average price in 2010, 2009, 2008 etc. as well as quarterly averages (that page should separate out .co.uk names from .org.uk names and .me.uk names so that there's a "pure" .co.uk average...)

It's on my "to do" list Edwin, with a million other things

I want to rebuild it one of these days with a Wordpress shell as for now it's all hand coded PHP / MySQL so adding stuff is a pain.

Cheers

Admin

 

[Edwin]

If you did implement the averages, I believe a lot more people would refer potential buyers to DomainPrices.co.uk to help close end-user sales (it's a great "convincer"!)

 

[willbon]

But with only the higher end of domains actually included in the price listing, surely this would give an inflated and untrue view of the marketplace?

 

[newguy]

driving-lessons.co.uk (£2,000) good sale...

Yeah, that's a great one. Several decent sales in April - May it seems.

 

[deanmain]

There a great deal of domain snobbery when dealing with Hyphens…those in the game for just selling domains do not like them as you generally get less for them.

However as in football...only one team can win the league ...so as in domain names only one person can own Driving Lessons.co.uk. So unless you want to admit defeat and give up - Driving - Lessons.co.uk is the next best thing and if the other team has an off day you can beat them at their own game sometimes.

 

[websaway]

Just wondering if there are regulars here who consider themselves good at putting a value on a domain, I have one in mind and i dont want to post it publicly.

If someone who feels theyve got a fair idea of domain values could indicate it, i would be most appreciative or feel free to point me in the right direction and i will contact someone direct.

Its a hyphenated product name of the form material-product.co.uk

Steve

Hi Steve

You have to value the name yourself. How near you come to an accurate valuation will tell you where you are regarding your expertise.
The main thing you will hear on this forum is "a name is worth what someone will pay for it" well yes that's true, but it's not like a horse race where there is a finish line and that's when things are decided. It's more like the stock market or the housing market where you know from time to time what it's worth but you sell when you find a buyer, so this statement, although a measure, should not be taken too literally.
Ask others by all means, but your asking us people who like to buy low and sell high so only your valuation really counts. Do your research and assess the values yourself,it's a massive learning curve.

 

[Edwin]

But with only the higher end of domains actually included in the price listing, surely this would give an inflated and untrue view of the marketplace?

Not really, because it's reflective of the kind of generics that end users buy for end user prices. The domainer-to-domainer bargain firesales sales on Acorn and elsewhere paint a much more distorted picture.

 

[expertc]

Actually we have two large market niches: B2C and B2B. The niche that is visible is mostly B2C (I believe at 99%). B2B has slightly different valuation model (e.g. I have sold a domain which was 'not worth a reg fee' for any B2C domainer at a very good price). B2B sales are not usually included into reports, not done via Sedo and remain in the domaining "shadowland".

Therefore before giving any appraisal, I usually think: " Do I know this particular market or niche?" as it all depends on the market.

 

[thudufushi]

driving-lessons.co.uk (£2,000) good sale...

do you know who bought that?

 

[thudufushi]

Actually we have two large market niches: B2C and B2B. The niche that is visible is mostly B2C (I believe at 99%). B2B has slightly different valuation model (e.g. I have sold a domain which was 'not worth a reg fee' for any B2C domainer at a very good price). B2B sales are not usually included into reports, not done via Sedo and remain in the domaining "shadowland".

Therefore before giving any appraisal, I usually think: " Do I know this particular market or niche?" as it all depends on the market.

I think this is an excellent point and I am glad you brought it up, I thought of including some info on this in my post. The domain is actually both b2c and b2b as the end user of the domain could likely provide services to domestic and business users which in my opinion increases the valuation.

I think you are touching on a good point about the 'shadowland' of b2c potential domains which are not being changed hands rapidly by people who 'know' a domains worth. Its a great opportunity for a business professional to sell at a premium to those who dont know and probably dont want to know how to buy a good domain for their industry. Hope I am making some sense.

Regards
Steve

 

[thudufushi]

Hi Steve

You have to value the name yourself. How near you come to an accurate valuation will tell you where you are regarding your expertise.
The main thing you will hear on this forum is "a name is worth what someone will pay for it" well yes that's true, but it's not like a horse race where there is a finish line and that's when things are decided. It's more like the stock market or the housing market where you know from time to time what it's worth but you sell when you find a buyer, so this statement, although a measure, should not be taken too literally.
Ask others by all means, but your asking us people who like to buy low and sell high so only your valuation really counts. Do your research and assess the values yourself,it's a massive learning curve.

Excellent point, but thats why i am asking. To get myself along that curve as quickly as possible by taking in all views. My valuations are typically much higher than i see on here because i am happy to go direct to find end users and talk to MD's and business owners.

Steve

 

[wb]

Not really, because it's reflective of the kind of generics that end users buy for end user prices. The domainer-to-domainer bargain firesales sales on Acorn and elsewhere paint a much more distorted picture.

When looking the registrant details up on sold domains, there are plenty of Sedo reported sales to domainers though. Perhaps there could be idea for a new (separate website?) domain sales section listing only domains sold to end users along with their price and the organisation which has bought them.

Not only would this probably increase the "average" values, but it wouldn't be difficult to do and I agree that the figures could potentially be a good resource for convincing end users about pricing...

do you know who bought that?

Look it up on the WHOIS:

http://webwhois.nic.uk/cgi-bin/whois.cgi?query=driving-lessons.co.uk

 

[foz]

But with only the higher end of domains actually included in the price listing, surely this would give an inflated and untrue view of the marketplace?

For sure. 10 domains at £350 + 1 at £5,000 averaged will always give a misleading sales picture.

Median sales figures give a more realistic price point for "market".

Sedo's market report now has median sales data.

http://sedo.co.uk/fileadmin/documents/pressdownload/Q1_2011_DomainMarketStudy_UK.pdf

Q1 2011

Average - £1,060
Median - £450

 

[Edwin]

Is Sedo representative of end user sales? From what I've seen, they have stacks of low domainer to domainer transactions going through too...

 

[foz]

Is Sedo representative of end user sales? From what I've seen, they have stacks of low domainer to domainer transactions going through too...

A majority of my sales through them are to end users.