When Top Quality Generic Domains Aren't Worth It

[accelerator]

"If you aren't going to advertise your domain offline, it's not worth buying a top quality generic domain".

Please discuss.

I'm just wondering whether it's really worth buying top quality generic domains unless you are going to do some traditional offline media advertising, e.g. TV and radio. If you are going to pay a lot of money for a domain, then you can only recoup that investment through people being able to remember that domain from offline advertising, otherwise you might as well rely on SEO.

Just putting this up for discussion.

Rgds

 

[Edwin]

Generics bring other benefits:-

A) Easier to SEO
B) Cheaper to promote via PPC
C) More credible, should translate to more sales for a given number of visitors, all else being constant, and make it easier to form better partnerships etc.
D) And of course many people don't bookmark sites on the first visit, so they need to be memorable so that they can come back to the site again even (especially) if it's under their own steam rather than as a response to offline advertising.

 

[Deleted member 5246]

If you are going to pay a lot of money for a domain, then you can only recoup that investment through people being able to remember that domain from offline advertising, otherwise you might as well rely on SEO.

Yes it is worth it accelerator, you see offline companies are now moving more and more of their offline ad money from media advertising, e.g. TV and radio to online.

accelerator you recoup the investment from the free traffic on search engines and type-ins for that generic domain name keywords.

Theirs no point in buying a generic domain name if you dont know how to setup the page meta tag correctly then its a waste of your investment.

If you use a generic domain name and that name get 50-100 type-ins a day lets say the ppc ad cost 10p thats a saving of £155-£310 a month in free traffic plus the free traffic from search engines say £500+ a month that a saving of £9000-£10000+ a year in free traffic.

So you see it saves you a lot of money every year in online marketing.

Look at money.co.uk sold for £1.2m its now number 3 on google.co.uk for the keyword "money" which get over 9m searches a month.

 

[bensd]

"If you aren't going to advertise your domain offline, it's not worth buying a top quality generic domain".

Please discuss.

I'm just wondering whether it's really worth buying top quality generic domains unless you are going to do some traditional offline media advertising, e.g. TV and radio. If you are going to pay a lot of money for a domain, then you can only recoup that investment through people being able to remember that domain from offline advertising, otherwise you might as well rely on SEO.

Just putting this up for discussion.

Rgds

Did you ever read Edwin's case study?

He tested three domains (a generic and two poorer domains) using google adwords to see which perfomed better...

Interesting stuff.