What Would You Do?

[weather]

Its my 1st post here so im hoping you can help out.

I have two websites running which togther receive around 16,000 uniques a month. Have affilliate ads and adsense running but currently receiving only around £200-£250 a month.

Both websites are within the entertainment field - I know that's quite wide an industry - and CPC for each is probably around 20p for each of the main keywords that bring traffic towards this site.

I used to be a bit of a salesman in the past and tried to encourage paying advetisers but didn't materialise in to much.

What would you do to try and bring in around £750 per month with this volume of traffic and CPC for adsense?

Brad

 

[foz]

I would build other sites, replicate what you've done, but in other industries.

Get ten up and going, then have £2,000-£2,500 coming in per month.

 

[weather]

It's one I've thought of (and currently trying to do)

But both sites took a couple of years to be built to this level so wanted to try and do something to these rather than waiting a couple of years

Perhaps the revenue is ballpark for industry/uniques/CPC but if low I was hoping for some tips

 

[foz]

Perhaps the revenue is ballpark for industry/uniques/CPC but if low I was hoping for some tips

Have you tried different layout's and/or location's of the banners? e.g. https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=17954

 

[weather]

Yeah tried all that with a few redesigns but doesn't seem to make a noticeable difference - generally try to stick to the heatmap suggestions

 

[accelerator]

I still think conversion rate optimisation is worth looking into more. If you look at WebRef.eu there is a page on the subject with some useful links.

Rgds

 

[aamybush]

I think you should put ads on that area where peole attract to click this will increase your CTC and so will increase your eCPM. As your traffic is 16000 month you day traffic 500+ and this amount dragging 1000 page review which is nice again. you just concentrate to increase your eCPM

 

[nnh]

You are running affiliate ads along with adsense...how much traffic is exiting your site using the adsense ads?? Presuming you have the most appropriate affiliate ads for your sector, dump adsense for a week and see if your click throughs and conversions improve.

 

[weather]

You are running affiliate ads along with adsense...how much traffic is exiting your site using the adsense ads?? Presuming you have the most appropriate affiliate ads for your sector, dump adsense for a week and see if your click throughs and conversions improve.

Actually Adsense brings in 90-95% of revenue compared to 5-10% for Affiliates. i have gone through the affiliates companies with a fine toothpick comb looking for the best related companies to affiliate with....and try to keep rotating each month so ads don't go stale. Doesn't seem to make much difference though

 

[nnh]

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[satch]

Actually Adsense brings in 90-95% of revenue compared to 5-10% for Affiliates

I presume you just put up banners then, do no pre-sell? It is much more effective if you do features of the companies, it introduces visitors to the company and your conversion rate should increase with a good pre-sell.

For example have a section in your sidebar "Featured products" or "Featured services" with simple text links below going to dedicated pages about the companies your promoting (dont do blatant promo trying to push a sale, give an honest review and clearly show benefits). As long as what your promoting is highly targetted it should increase your conversions and increase revenue without denting adsense too much.