Wanted: Domain Appraisal The-Store.co.uk

[Alien]

So, do you think the hyphen kills it?

The-Store.co.uk

Reg fee only, reg'd tonight, Archive.org has it back in 2004 and the mighty Google has a lot of exact results.

If I develop, how can I compete with it (or is there no chance?! - lol ).

Thanks.