Actually I will say, as I think it’s quite an interesting case, though I risk coming across a bit chicken-little, over-reacting the other day on what I now believe isn’t really a hot potato at all, (and is probably a reg-fee name anyway).
The domain is
www.EasySafari.co.uk and the reason I mildly panicked the other day was that the Easy Group managed to lay claim to the generic term ‘easy’ as a trademark which in my humble opinion is a bit of a sad state of affairs –nothing against that bloke stelios or anything, seems like a nice guy, but big companies trade-marking generic words (and even years – Olympics thread) is taking the biscuit a bit.
Being new to the domain scene I’m still getting used to the checks you might want to do before registering a domain, eg trademark issues.
I scanned around the net after the trademark decision and found that the easy group have (quite rightly) been quite proactive in defending any perceived trespass onto their intellectual property.
Although I really didn’t consider this name to be anything to do with that group on reging it prior to their trademark descision (the thought didn’t enter my mind, it just seemed like a generic to me), I now believe that their new trademark and the fact that they are internationally known for flights & cruises etc will mean that using easy in the title of this particular domain if trying to use it to advertise hollidays (safaris) will probably be deemed as trading on or earning off their mark and thus in bad faith.
Am I thinking rightly here? Can’t think of much else so far that the domain will be useful for, was going to develop a safari advice site with google adds & affilate. Any suggestions?
Dave (aka Mendis)
