Sedo Acquires RevenueDirect From Dotster

[sedo]

Hi there,
Here's some info on Sedo's recent strategic partnership with Dotster and the purchase of Revenue direct - any questions, please let me know!

Sedo Acquires RevenueDirect From Dotster

Acquisition of Leading Domain Monetisation Provider Significantly Increases Sedo’s Market Share and Establishes Strategic Registrar Partnership with Former Parent Company, Dotster

London, 25 February, 2009 – Sedo, the leading online marketplace for buying and selling domain names, today announced the acquisition of RevenueDirect, a provider of top-tier domain parking services for professional domain investors. The acquisition of RevenueDirect’s substantial customer base significantly increases Sedo’s North American market share. In addition to the acquisition, Sedo has formed a strategic long-term partnership with registrar heavyweight and former RevenueDirect parent company, Dotster. Through the strategic partnership, Sedo will benefit from the company’s large inventory and strong registrar presence, while RevenueDirect customers will gain considerable value from Sedo’s superior monetisation engines and access to the world’s largest secondary market for buying and selling domain names.

By acquiring RevenueDirect, Sedo aims to leverage some of the features that made RevenueDirect a major player in domain monetisation, including its strong customisation features, and its innovative templates and landers, while introducing Sedo’s approach to customer care to provide current RevenueDirect users a combination of cutting edge monetisation technology with more personalised support. RevenueDirect’s customers will also immediately benefit from the strengths of Sedo’s award-winning marketplace and gain access to Sedo’s market-leading international monetisation capabilities.

“Securing Dotster as a strategic partner is equally exciting for Sedo. It’s tremendous for Sedo to become Dotster’s preferred domain monetisation and sales partner, which will deliver huge advantages to existing RevenueDirect customers while increasing the value of its sizeable domain name portfolio,” said Tim Schumacher, chief executive officer of Sedo. “The great synergies between our two companies make this a strategic move for both organisations, and further demonstrate a core Sedo business strategy, to establish strong partnerships with top-tier registrars. It also illustrates that Sedo continues to expand, despite the global economic downturn, and is poised to become an even stronger competitor within the market.”
“Given Sedo’s strong leadership position in the secondary domain market, this acquisition is a perfect fit,” said John Smrekar, general manager of RevenueDirect. “As part of Sedo’s customer base, RevenueDirect users will enjoy the same high-quality monetisation services and excellent customer support they’ve received to date. They will also gain more value, as we integrate our two platforms over time. We look forward to joining the Sedo family and becoming part of the industry’s most dominant force in the domain monetisation business.”