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Need results? Run push ads: RichPush
Push-notification advertising is a relatively new format, that allows advertisers to show their ads in web-push browsers notifications or mobile applications notifications.
What are the advantages of push-ads:
Push-notification advertising is a relatively new format, that allows advertisers to show their ads in web-push browsers notifications or mobile applications notifications.
What are the advantages of push-ads:
- Human traffic (there are no bots, since it's hard to imitate push-notification behavior and format is relatively new)
- CPC model with rather low rates (0.04-0.1 CPC). You pay for clicks only, not for actual impressions.
- High ROI. Since its new native format, people are OK with it for now. That generates ROI up to 114%.
- High conversion rate. Same thing, since it's a new ad format.
- Cheaper conversions than from Facebook and Google. Again because there is a lot of supply for now and there is not so much competition.
- No adblockers.
- Content-independent format. Pushes shows up during the day, not while user is browsing something. So you don't need to target them too much for now.