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Pitching benefits of a generic/short domain

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Does anyone have a list of benefits to include within a letter to show someone who may not be tech/domain savvy about the good points of a generic/small character domain?
 
interesting, but what a heap of shite that domainnamesales site is though...unusable

And yet, they're regularly filling the "top sales of the week" domain charts to the tune of hundreds of thousands of dollars a week, for example http://www.dnjournal.com/domainsales.htm where they had US$217,495 in sales attributed to them alone (i.e. not in partnership with other sales venues) I would LOVE to "fail" like they are :)
 
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who's buying this tat? Some stuff wouldn't make it into the bargain bin on here..

Ohh I forgot... :rolleyes: stick .com on the end of any domain and were all having knee tremblers.

And yet, they're regularly filling the "top sales of the week" domain charts to the tune of hundreds of thousands of dollars a week, for example http://www.dnjournal.com/domainsales.htm where they had US$217,495 in sales attributed to them alone (i.e. not in partnership with other sales venues) I would LOVE to "fail" like they are :)
 
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