Over 50s - a growing sector

[Brassneck]

Just posted a short article on my blog - http://xec.co.uk/internet-news/older-generation-continuing-to-drive-internet-growth/ - about the large growth in over 50s using internet in UK. Over a million new users last year - and the group accounts for 30 per cent of all internet use.

Might be a good growth area to exploit over the medium term.

Stephen.

 

[TinkyWinky]

Silversurfers are also cash rich, don't have children leeching off them at home ( ) - well not most of them anyway, and often are keen to buy online once they trust a brand or site that they use.

A great market - but quite difficult to target for some sectors.

TW

 

[RockRider]

Silver surfers 50+ age group

Hi Brassneck & Tinkwinky

Just saw your post regarding 50+ market, I have been involved (understatment) in this sector for over 25 years in the real world, and 12 + year using amongst a wide range of on & offline marketing to older age groups.

It is very difficult but can be rewarding provided one never under estimates how savvy they actually are. It's 5-25 am right now so not the best time for me to go into massive details as just woke up and have a busy day ahead, but if you have specific questions or just wish to bounce private ideas pls feel free to message me, I currently have approx 60+ sites pointed at my main trading site in the disabled healthcare markets so quite happy to help advise any way I can for you .

Later today I will try and post some bullet points on key areas to assist in being in this market if you want?

Rock Rider

 

[aZooZa]

Many 'over 50s' today had micros and IBM PCs. It's a savvy market.

 

[Darren]

Many 'over 50s' today had micros and IBM PCs. It's a savvy market.

Is that from personal experience Mr. Hubbard :wink:

 

[ScottJ]

I was going to develop some mobility names but managed to lease out my domains instead, certainly a booming market.

 

[aZooZa]

Is that from personal experience Mr. Hubbard :wink:

Darren - as if you need to ask

58 and still going strong. I've been doing this stuff for quite a while. Will post a link to an image here from the 70s which you might find interesting. Just sorting out the FTP.

 

[aZooZa]

Darren - as if you need to ask

58 and still going strong. I've been doing this stuff for quite a while. Will post a link to an image here from the 70s which you might find interesting. Just sorting out the FTP.

Guess the year. The 'officer' is a deliberate mistake. Was changed to 'offer' but in those days, no digital typesetting - only 'Letraset'.

 

[mbignell]

I remember them well, bbc micro and IBM XT's, still got mine

Malc

Many 'over 50s' today had micros and IBM PCs. It's a savvy market.

 

[monaghan]

ZX81 - those were the days Writing in assembler, but too many demands on my pocket money to buy an assembler, so a simple HEX loader and manually converting Z80 assembly code to hex codes to type in. Combined with a copy of "Programming the Z80" on loan from the library to count the clock cycles of each OP code to work out the quickest way to do things.

Dad had kept my ZX81 (very heavily modified, new case, new keyboard and other "mods") and produced it on my 40th

I never realised someone had produced a database though, I should imagine it was painful loading & saving anything large.

 

[Edwin]

Ah, the ZX81. So much cooler than the ZX80. I played with both courtesy of various neighbours, though our first computer was the Speccie.

 

[mreeves]

My first laptop...

Released: January 1984
Weight: 23 pounds
CPU: MOS 6510, 1MHz
Audio: 3 channels
RAM: 64K
Display: built-in 5" color screen
40 X 25 text
320 X 200, 16 colors max
Storage: internal 170K floppy drive
external floppy drive
Ports: S-video, composite video
2 joysticks, cartridge port
serial and 'user' ports
OS: Commodore BASIC in ROM

 

[Rich]

Guess the year.

Was it June or July 1982 by any chance

 

[Bailey]

I started home computing with the Commodore Vic 20 - the Commodore 64 being the dream machine and way way out of reach.

One slight disappointment I looked at the desktops in PC world recently - they've all been made to look like something on a launch -pad, jet exhast pipes the lot

 

[mat]

Sending your credit card number through the post

 

[fish]

Sending your credit card number through the post

yeah I noted that myself and then thought that these days we are happy to give our cc details over the phone to someone who's integrity we have no idea of ... different day, same old, same as ....

 

[aZooZa]

Was it June or July 1982 by any chance

You got it! Just seeing who's awake here