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The only point I would disagree - generic. In fact money market is a common banking term which is used mostly in B2B (my speciality ). It stands for short-term (up to a year) high interest loans or finance given by banks to businesses or to each other. There are even special accounts for this type of transaction.
Brandability is more for the consumer market (e.g. something similar to the moneysupermarket website), but I was thinking more about B2B finance, where it is generic. Therefore I would personally value it higher based on the intended niche where org adds some credibility in this particular case.
Agreed it is indeed a generic term in the financial world and encompasses a wide scope of services. However, I have to disagree with your comment about the term as .org.uk adding credibility - Maybe in terms of a laymans lookup but, certainly not in the financial world.
£50-£100 would be my expectation in the .org.uk extension.