Local exacts and global exacts , help pls :- if local had 1000 and global had 2000

[justwondering]

If a exact shows for example :-

2000 global exacts
1000 local exacts

does that mean , 2000 - 1000 = 1000 exacts for the rest of the world....

or is it 2000 exacts for the rest of the world and 1000 local ?

i hope i've made my question easy to understand...

 

[blether]

The Google help is helpful for once:

Global Monthly Search Volume

This column shows the approximate average monthly number of search queries matching each keyword result. This statistic applies to searches performed on Google and the search network over a recent 12-month period.

It includes traffic in all countries and languages and is specific to your selection from the Match Type drop-down menu.

If we don't have sufficient data for a particular keyword, you'll see not enough data.

 

[justwondering]

Okay so just to confirm......

if global exacts states 2000
local exacts states 1000.

theres 2000 globaly

not 3000 .

thanks

 

[justwondering]

Also was wondering when it comes to average monthly exacts.....

if a exact was highly christmas focused and the bars show , low for 11 months of the year and then a peak , if the average exact figure was 1000 , but this is based mostly on December type ins....

could you say that the 1000 exacts really is more say 12 x 1000 ? due to google using a average number ?

 

[blether]

Use Insights for Search or Trends for more detailed longituidnal volumes:

http://www.google.com/insights/search/#
http://www.google.co.uk/trends

HTH.

 

[justwondering]

Use Insights for Search or Trends for more detailed longituidnal volumes:

http://www.google.com/insights/search/#
http://www.google.co.uk/trends

HTH.

Thank you most kindly thats giving me something new to play with

But i'm a tad confused , the figures given are on a scale of 0-100 , i presume i go back to google adtools for the actual typed in exact figures ?

or does the scale offer furthur insight to the number of exacts?

 

[woopwoop]

The numbers are very inaccurate and sometimes the trend is even off.
I wouldn't base anything important off those figures.

 

[blether]

How do you know the numbers are inaccurate and that the trend is off?

I wouldn't base anything important off those figures.

Then you're missing out.

I would and frequently do base important decisions on those figures - you can have a pretty high level of certainty that a phrase that shows 4x more traffic than another related phrase over a period of several years will be a much better traffic generator...

 

[woopwoop]

I'll clarify a little.

I also look at the figures and use them, but I wouldn't use them alone as a basis for an important decision.

There have been many examples of words and phrases showing unlikely volumes. For example: High UK local search results for words/phrases with US spellings. I have found many cases why I cannot trust the results.

I may still look at the results. They may not all be tainted. But impossible results I've found make me unwilling to buy a keyword.co.uk just because the seller says (or Google says) it has 50,000 local exacts.

There have been other posts on Acorn and other sites with specific examples of why the results aren't always accurate.

Added: Just to clarify, I was only talking about the keyword tool and not Google trends information.