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it.com Industry News Digest: January 2025

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Welcome to our monthly Industry News Digest. Explore new online trends and domain industry news to stay up-to-date. Here’s a summary for January 2025.

DeepSeek Disrupts AI Market with Revolutionary App​


DeepSeek has launched a new AI (artificial intelligence) tool that will revolutionize the AI market. This innovative app boasts capabilities that can surpass those of competitors. On January 27, 2025, it became the most downloaded app on the American App Store.

The ability to perform a wide range of tasks makes the DeepSeek app special. This makes it a serious competitor to established platforms like OpenAI and Google.

DeepSeek achieved this level of performance with nearly $5.5 million investments which is less than usually required for such advanced technology. This strategic approach has allowed the company to significantly disrupt the market, challenging the dominance of established players and reshaping the competitive landscape.

The DeepSeek app stands out as a shining example of innovation and efficiency, demonstrating that significant progress can be achieved without the need for enormous funding. The impact of this launch is already being felt across the market, as competitors race to catch up with this new standard of excellence.

Why should you care? The competitive landscape of AI models is driving innovation and providing users with a wide range of new features.

The DeepSeek app, like its competitors, offers an optimized approach to content creation, helping to cut down on time and budget. However, according to the developers, it does this much more efficiently.

Source: Reuters

.AI Extension Gets New Owner​


The .ai domain extension, also the ccTLD (country code top-level domain) reserved for Anguilla, has been successfully transferred to Identity Digital, a company with affiliated entities operating in the domain name industry, including a domain name registrar and registry services provider. Previously, these were managed by a local small business called DataHaven.net. .

The domain is now hosted by Identity Digital, providing “availability at over 90% of registrars and a 100% guarantee”, as said in the official statement of Anguilla government. The migration also ensures rapid domain distribution and resilience to denial-of-service attacks.

According to the official announcement, this rapid migration has brought important improvements, including 24/7 global support and a growing list of features for registrars, businesses and entrepreneurs.

Why should you care? In recent years, the .ai domain extension has become increasingly popular. Four of the ten top-selling domains in January 2025 were in the .ai zone, favored by AI startups worldwide.

We can see the popularity of domains related to IT. Therefore, extensions like .ai will continue to develop.

Source: Search Engine Journal

DNS Error Could Lead to Risk of Domain Loss​


A cyber expert discovered a mistake in MasterCard’s DNS (domain name system) configuration. From June 2020 until January 2025, one of the nameservers for az.mastercard.com was set to akam.ne instead of akam.net, a domain used by DNS provider Akamai.

The domain on .ne extension, controlled by the government of Niger, wasn’t registered until security researcher Philippe Caturegli discovered the error.

He spent $300 to secure the domain and check its traffic. If Caturegli had been a cybercriminal, he could have set up a man-in-the-middle attack, redirecting a large portion of traffic to his server.

MasterCard said that its systems weren’t at risk, and the typo has been corrected.

Why should you care? The security of a domain is crucial for any website. Cybercriminals have numerous ways to harm users and businesses, gain access to a site, redirect traffic from it, or even take a domain name.

To prevent this, it’s important to pay attention to DNS security, use SSL certificates, renew your registration on time, and avoid typos. By doing so, you minimize the risks of losing your domain name.

Source: Domain Incite

Google Launches Enhanced Targeting for Performance Max Ads​


Google Ads has launched new updates to Performance Max (A new type of automated advertising campaign from Google Ads that helps businesses find potential customers across all Google advertising platforms: search, networks, recommendations, Gmail, YouTube, Google Maps, and Discover) that give advertisers more insights and control over their campaigns.

These updates include the possibility to exclude specific keywords at the campaign level; improved brand exclusions for retail campaigns which allow advertisers to separately exclude text ads and product ads; beta features for demographic exclusions and more precisely device targeting; the possibility to separate and download performance data.

Why should you care? By using these new features, you can use AI more effectively to achieve your Performance Max Ads campaign objectives, understand the results, and make informed targeting decisions.

Source: Search Engine Journal

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