Wanted: Domain Appraisal hospitalitymanagement.co.uk

[dragon]

Looking for an appraisal on the above domain please

 

[accelerator]

It's a bit of a mouthful, isn't it? I don't see a clear case for how it is going to really help a given business. That said, there are a fair few AdWords advertisers for the term, so there is hope.

Who do you think would buy it? What type of business?

 

[Edwin]

A quick Google shows 5+ UK companies that are called "SOMETHING hospitality management" so there's some potential there.

Here's the search I tried (if you don't use the modifiers, the top results are stuffed with pages about hospitality management courses)
https://www.google.co.uk/?gws_rd=ssl#q=hospitality+management+-course+-degree+-masters+-education

(I didn't go beyond the first 50 results - there could well be more businesses that this would be directly applicable to)

 

[accelerator]

A quick Google shows 5+ UK companies that are called "SOMETHING hospitality management" so there's some potential there.

The thing is, a given hospitality company using "hospitalitymanagement.co.uk" is non-distinctive. So, does it really help them when it's probably a low search volume term? The company needs strong branding instead. The domain itself is so long, it's not good for a brand.

 

[dragon]

Thanks Edwin I didnt think of using modifiers. So definitely has some potential

 

[Bailey]

Personally, I've always (in these Word scenarios) tried to drill combos down to the shortest possible 'Workable' outcome - I agree with the above post by accelerator, it's to much of a mouthful to be to be Appealing (and plausible) as an 'Operating' business name - to me it's back to the old days of 'generic descriptive' and in .co.uk you are going to struggle