home.credit - marketing suicide?

[JMI]

This was on MOTD. Perhaps a too big to fail scenario but is this really memorable and does it make sense.. then chuck in the mix homecredit.co.uk and .com are just a holding page.. probably doesn't matter..

 

[dee]

What's " MOTD" please?

 

[Sound]

@dee Match Of The Day

 

[dee]

@dee Match Of The Day

Doh ! Of course. I thought it was a domain related site or something.

 

[cm1975]

Must admit that i noticed it too. So was it my interest in domains that made it noticable, or was it a memorable domain name?

I couldn’t tell you any other adverts from the pitchside of yesterday’s game.

 

[ausername]

Surprising that a business with revenue of £1.6bn a year who can afford Premier League football sponsorship arrangements can't get their hands on the .com (they've got the .net).

Makes you wonder how unrealistic the owner is being with their asking price, because you'd have thought they'd be willing to drop a million sterling on it?

No competitor is going to be able to touch it for trademark reasons... so only one obvious buyer.

Sounds like a real stand off situation to me....

"Nobody else would use your domain, here's $10k"

"You need this domain more than I need your money, I'm getting a thousand hits a day from type-in traffic, I want $10m"....

.... etc, etc. Would be really interesting to find out who the owner is should a sale ever happen and be made public.

 

[bulkcorn]

Sometimes, Company Domain 'managers' block domain sale/purchase deals simply because they feel the seller is asking way too much than the 'domain manager' thinks it's worth (perhaps they are not happy that you are asking for more than their take home pay for a $10 reg ). I have had a few deals blocked by 'web development manager' and the likes ... and some company bosses/board don't understand the importance of/ how to get a great name, and that could be the case here.