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Hedgehog.co

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I don't know if this has been discussed on AD yet, but I've noticed a Hedgehog.co being advertised at many football grounds. It's the first .co I've seen used commercially.

I wasn't too convinced by it and I think I would have probably gone with the .uk.com, which is still available.
 
I don't know if this has been discussed on AD yet, but I've noticed a Hedgehog.co being advertised at many football grounds. It's the first .co I've seen used commercially.

I wasn't too convinced by it and I think I would have probably gone with the .uk.com, which is still available.

.uk.com isn't a real domain though, so almost certainly a worse choice. (look at the recent trouble with fake domains that are just subdomains recently).

Personally I think hedgehog.co is a shockingly bad domain. I've they've got enough money to advertise in football grounds they should have paid 5k or so for the .co.uk...
 
.uk.com isn't a real domain though, so almost certainly a worse choice. (look at the recent trouble with fake domains that are just subdomains recently).

That's how bad I think it looks!! I'd rather have the .uk.com!

You often see problems at football grounds, where something breaks, or they get out of synch. It looked like the m or .uk was missing from the adjoining advert board.
 
I see increasing value in the .co, because it's a nice short, easy to remember extension. I've just bought my first .co on the secondary market ;).

Rgds
 
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