Email Templates to Sell Domains?

[jimmc]

Hi, Apart from selling via Sedo, or DAN who now as a GD company seem to offer most aftermarket platforms, how many members contact potential end-users by email and what kind of success do you have this way?

Using something like outlook is pretty bland, it doesnt pack any punch and doesn't seem to work for me but do members have some kind of favourite templated/branded email that works well that gets eyeballs/sales and would you be willing to explain or share an image to give others a chance to try something similar?

All the best,
Jim.

 

[m4c]

To share my recent test on outreach:

60 .co.uk EMD / Keyword domains, mostly service / small business keywords - I searched Google of the “exact match” keyword string, and sent emails to anyone paying for exact match Google AdWords, and / or the top page of results.

Also thought I’d been ‘touched by genius’ when I came up with the idea of sending emails to the webmasters of those ranking / ad paying sites, thinking they would be happy to pitch my domains to their clients, cause it would lead to more work for them…

Method: emailed manually (ie: one at a time) from a branded Gmail account, personalised emails using an email address from a ‘marketing & design agency’ website.

Results:
550 emails sent
5 responses asking for info / prices
0 sales

I was pitching at mid £xxx prices - only got a single response with a firm offer of £100 from a webmaster, which I accepted, then they ghosted me

So for me it confirmed what others have shared before, and from personal experience from interacting with many small business owners - and that’s most of the small business community have no appreciation / don’t share our perspective on the value of domain names.

Also I’m mindful of email deliverability rates - cold emails rarely end up in the primary inbox, so I expect far less than 50% were actually read by someone who was a decision maker.

But based on that sample size, in my experience it isn’t worth the time required to research and send by cold email, for keyword domains.

In the future, for Premium / higher value / SEO domains / web sites, I reckon the only way would be to search the website / LinkedIn / call to find out a decision maker, then cold call / make an appointment to talk about ‘a unique domain name opportunity’ or ‘digital business development ideas’… etc - but again low chances of success…

Would love to hear about any strategy others have used, and found to be repeatable / commercial viable.

 

[m4c]

This was the simple message I tested, courtesy of @seemly

>>>>
Dear Jill,

A domain name that we are currently selling may be of interest to your company:

propmaker.co.uk

Let us know if there is any interest, as we are reaching out to some prospective buyers.

Thank you

Jason McCarthy
[email protected]
M: 07958 123456

If you would prefer not to be contacted about domain acquisition opportunities in the future, please respond with opt-out or unsubscribe in the subject line. This is a one-time advertisement.

 

[Murray]

I've never had too much success but I don't think I spent enough time researching the right individual to contact and how to best reach them, which is probably more important than the contents of the message itself

 

[Nigel]

I'm moving some back to sedo tonight. At least they allow us to use British Pounds.
Trying out sales landers v2 seller, v3 seller and v4 seller. Not bad - does anyone have an idea which performs best for 'buy now' ?

 

[Systreg]

Did a forum Search and @Federer had some good result doing outreach, seems they were mostly in the £100 - £500 price range, but when you sell a lot, they soon add up. This is one of the sales templates he posted on the forum:

Hello,

We are contacting some companies concerning a domain we are selling:

xxxxx.co.uk

Please let us know if you would be interested in acquiring this domain name that is now available.

For the purposes of full disclosure, i'm also contacting other businesses and people I believe would be interested in acquiring this domain.

Best Regards,

Business Name
Address
Phone

- If you would prefer not to be contacted about domain acquisition opportunities in the future, please respond with opt out or unsubscribe in the subject line.
This is a one-time advertisement.
Registration information: whois.domaintools.com/xxxxx.co.uk

Federers follow up email to the one above:

Same response to everyone - a response that shows little desperation, but ignites a little urgency:

------

Thank you for your message. The domain name xxxxx.co.uk is for sale for £395.

Please let us know if interested, as we are contacting some other companies that are also ranking under domain's keywords.

Best Regards,

Xxxxx

 

[Murray]

I used to just put

"Hello, I thought you might like to know I currently have the domain ___ for sale

My asking price is ____

If of interest please reply to this email to discuss further

Best

*name*

ps. This domain will be sold on a first come first served basis. You will not be contacted again regarding this matter"

I feel like anything much more is just wasted words and time

But again I havent had too much success so.

 

[Conda]

Can anyone give me best subject for emailing. Because everybody talk about email content.

 

[gdomains]

Can anyone give me best subject for emailing. Because everybody talk about email content.

I have had success using the domain itself in the header keep it short and sweet

 

[gdomains]

I think that where a lot of people go wrong is they send one email thinking this will work. It won’t you make your money in the follow-ups. I normally have to make 4-7 points of contact. I do a mixture or email/ calls / texts / linked in / fb message etc.

 

[Conda]

Yeah, you've gotta become that annoying little email that won't go away. A lot of people forget that the sort of people we're emailing are directors, etc. that don't sit around checking emails all day. It's about getting in front of them during that 5-7 minute break they have between meetings, with a catchy subject heading.

Someone else mentioned subject headings, remember that this is your only opportunity to capture someones interest before they swipe you away into the read folder, or worse still the junk.

Whoever mentioned just putting the domain in the subject, that's mostly how I do it too. If you are sending to a public mailbox, do your research and think about gatekeepers who might discard your email before the person you want to read it, even sees it. I sometimes put things like FAO: Director Name — Forecasts for Example.uk or something that a gatekeeper might think is important and forward to the right person. Often times you can find the name of the person you want to speak to on Companies House.

It's a bit of a rough edge, but, sometimes I even look at the dates of birth and try to figure out who might be most technical minded by their age, Google them, get their LinkedIn, or find an email for them on their website and then email them.

This exactly my point.

I have a lot successful with subject heading only putting domain name, but this working from 2005-2009.

I don't know what's work this time

 

[jimmc]

Hi All,
I didn't expect so many replies so thank you all.
A mixed bag here but thats welcome and I'm sure everyone with a bit of mix n match will find some value. Not saying it will help a lot but I'll pitch in as the OP with a couple I've tried.
All the best, Jim.

 

[jimmc]

Did a forum Search and @Federer had some good result doing outreach, seems they were mostly in the £100 - £500 price range, but when you sell a lot, they soon add up. This is one of the sales templates he posted on the forum:



Federers follow up email to the one above:

Terrific, Thanks K

 

[AlexDomains]

Hi All, Would cold emailing fall under the gov uk section about marketing? I was considering following @seemly template but before I do, I am wondering if the email could be classified as spam with the potential of a fine if reported? Or would this not apply?

Email marketing and text messages
You’re only allowed to send marketing emails to individual customers if they’ve given you permission.

 

[AlexDomains]

No, GDPR is about data protection not cold emailing. There are a few caveats to it though. Best off emailing a public facing email address, from their website etc. and your product must be relevant to their business needs, basically.

Thank you for confirming that @Ben Thomas