DL Sale: GingerPig.co.uk (196 GBP)

[Acorn Newsbot]

Domain Name Sold at Domain Lore:
Sold price: £196, Ended on: 2015-06-23 15:36:51

click for details...

Domain Name Prices
- listing all publlic UK domain name sales history since 2006

 

[Lucky Luke]

So homebusiness.co.uk sells for £160 and GingerPig.co.uk sells for £196.

I think Redemption may have a point.

 

[UncleBob]

So homebusiness.co.uk sells for £160 and GingerPig.co.uk sells for £196.

I think Redemption may have a point.

I would seem to have missed the thread where Redemption's point is made, but if it is to do with the value of domain names dropping, yeah. away from these two, LLL.co.uk seems to have more than halved in value in a short space of time?

 

[Lucky Luke]

I would seem to have missed the thread where Redemption's point is made, but if it is to do with the value of domain names dropping, yeah. away from these two, LLL.co.uk seems to have more than halved in value in a short space of time?

People were commenting that homebusiness would have gone for a lot more a few years ago.

Redemption's point is about brandables being 'worth more' than EMDs. The comparison of the sales prices of one against the other (in this instance) would support that.

 

[UncleBob]

ah, fair enough. i would see both as branding opportunities that i dare say the owners would have expected more coins of money for, though?

 

[Retired_Member42]

Redemption's point is about brandables being 'worth more' than EMDs. The comparison of the sales prices of one against the other (in this instance) would support that.

This isn't entirely accurate.

My point was that if you weighed up all the positives and negatives of using Keyword/EMD.co.uk against Brand.co.uk that Brand.co.uk has more going for it when all things are considered. But that doesn't translate to the monetary value.

To use an extreme example - If I were to start a web hosting business, I'd much rather use GingerPig.co.uk than WebHosting.co.uk but that isn't to say that GingerPig.co.uk is worth more in a sheer monetary sense than WebHosting.co.uk, that would be absurd.

The sales prices reflect the usage options in this case I think. Taking EMD weight out of the equation, who would use HomeBusiness.co.uk? Sure, you could shoehorn a site into it as lots of people do here but it would be a very specific site built by a very specific buyer. In comparison, GingerPig.co.uk could be a brand that fit almost any sector.

* This is an extreme example. I don't think that GingerPig.co.uk is a better DOMAIN than WebHosting.co.uk, I'm just using it to illustrate my point.

 

[Edwin]

It's impossible to say anything conclusive about the DL sale price without knowing if the seller contacted the businesses that already use "ginger pig" in their name (there are more than a dozen).

If they diligently contacted all the businesses and let them know about the auction, then the sale price is pretty low (implies the businesses in question didn't see much value in the domain matching the key portion of their business name).

If they just stuck the domain on DL without any effort, then it's a not bad price for a brandable.

 

[Retired_Member42]

I contacted 4 people who use the domain as their brand or part of their brand. Out of the 4 people I contacted, 1 didn't respond, 1 responded telling me they're not interested, 1 responded with an offer price and 1 told me they'd think about it. The contact who made the offer passed on my counter offer at which point I put it to auction. I then re-mailed all 3 of the potential buyers with the auction link. None of the 3 (as far as I can see based on their names) participated in the auction and the winner along with the second highest bidder were not connected (as far as I can see) with any of the companies I contacted.

But no, you're right. I don't think this particular sale illustrates anything whatsoever concerning the aftermarket value of brandable domains. I've sold what I consider to be poor brands for good money and I've also listed what I consider to be fantastic brands that get no interest whatsoever. I think with brandables, people either like them or they don't. You could have a domain that people would both love and hate I guess. I think on going if brandable domains do become the primary domain type in terms of aftermarket sales we're going to see a lot of odd pricing/fluctuations as there is no real way to quantify the value. It's worth what someone is willing to pay unlike exact match where you used to have a benchmark based on Google Searches, PPC costs, competition metrics, past sales and so on.

 

[TallBloke]

It's impossible to say anything conclusive about the DL sale price without knowing if the seller contacted the businesses that already use "ginger pig" in their name (there are more than a dozen).

If they diligently contacted all the businesses and let them know about the auction, then the sale price is pretty low (implies the businesses in question didn't see much value in the domain matching the key portion of their business name).

If they just stuck the domain on DL without any effort, then it's a not bad price for a brandable.

So letting companies using 'Ginger Pig' as their trading name know about the auction isn't considered an abusive registration??

 

[Edwin]

So letting companies using 'Ginger Pig' as their trading name know about the auction isn't considered an abusive registration??

That's something to weigh up on a domain by domain basis, I think. It would seem logical that the more different firms use the same trading name, the more "generic" it effectively becomes.

 

[TallBloke]

That's something to weigh up on a domain by domain basis, I think. It would seem logical that the more different firms use the same trading name, the more "generic" it effectively becomes.

It would seem very logical to me too.

I wonder if it does in a dispute if Nominet were asked to get involved?

 

[Retired_Member42]

It would seem very logical to me too.

I wonder if it does in a dispute if Nominet were asked to get involved?

I'd argue that by letting them know you're doing them a favour, in this case. If you're catching and selling a domain with one specific buyer in mind and the domain itself couldn't be used for any other purpose then sure, I'd consider that abusive. But if you're catching something that 10 people are using to form part of their brand names and that particular brand could fit any other user in any other sector, I think it's fair game.

 

[TallBloke]

I'd argue that by letting them know you're doing them a favour, in this case. If you're catching and selling a domain with one specific buyer in mind and the domain itself couldn't be used for any other purpose then sure, I'd consider that abusive. But if you're catching something that 10 people are using to form part of their brand names and that particular brand could fit any other user in any other sector, I think it's fair game.

I agree with you - that's how I'd like it to work.

Has there previously been an auction of a domain that fits this scenario but Nominet has deemed it abusive? On the assumption an auction would probably finish before a DRS case does, couldn't it get a bit messy?

 

[Retired_Member42]

It's a can of worms isn't it. Even if you did catch what you thought was a good brand and there was only one individual/company using it, you have to ask yourself what is better for them? Is it better to stick it on Sedo, wait for a different buyer to come along, build their business on it and the other party be none the wiser that the domain was even for sale? I think not. As Edwin said, the more people using it the more generic it becomes and therefore ultimately more difficult to win a DRS case over it. Couple that with the brand being so generic that it could be used by anyone in any sector, I can't possibly see how it would be deemed abusive.

Ironically the only domains I've ever lost via legal means have been what we know as generics.

If I see what I think is a good domain in the drop list, even if only one person is using it to form their brand, I'd catch it. The difference is it wouldn't be caught for the intention of selling to them and I certainly wouldn't be e-mailing a single buyer with an auction link. As I say, several people though, fair game.

 

[Retired_Member42]

It's quite funny as I've caught what I consider good brand names before that do have a single user (currently) yet I don't tell them about it for fear of an abusive registration DRS. I've since sold such names to other people when in reality, the best thing for the user would have been for me to give them first refusal on it. But what do you do? Damned if you do, damned if you don't. I think it happens a lot. I miss other brand names to other catchers on a daily basis, not sure how many of them use Acorn but it'd be interesting to know how they go about selling them without fear of DRS.

 

[TallBloke]

It's quite funny as I've caught what I consider good brand names before that do have a single user (currently) yet I don't tell them about it for fear of an abusive registration DRS. I've since sold such names to other people when in reality, the best thing for the user would have been for me to give them first refusal on it. But what do you do? Damned if you do, damned if you don't. I think it happens a lot. I miss other brand names to other catchers on a daily basis, not sure how many of them use Acorn but it'd be interesting to know how they go about selling them without fear of DRS.

Yep - it's a can of worms!

 

[Lucky Luke]

Two or more existing users of GingerPig... fair business, imho.

 

[pugdomains]

Two or more existing users of GingerPig... fair business, imho.

Agree with this.

I recently sold AspireCounselling.co.uk for £125 on sedo.

Didn't share it here in case people cried foul, but there were no less than 4 different businesses trading as 'Aspire Counselling', plus several defunct businesses (including the one that had dropped the domain)..... and the eventual buyer was not any of them.

I'd registered it because there were lots of potential buyers + possibility of selling even if none of those were interested, as was proven to be the case. If there was only one I wouldn't have touched it, for me it is the difference between generic brandable and cyber squatting / borderline extortion.