Wanted: Domain Appraisal .co.uk with 600 daily uniques

[woopwoop]

OK I know that this is near impossible to do but I'm interested if anyone can help. I've the chance of buying a domain which is a 1 word .co.uk with 600 daily unique visitors and the website is a PR 5 that's 10 years old.

I can't give more info about the domain away but am intersted in the range of values that this may be worth due to the traffic alone. For example I have a similar name that's got the same traffic and is PR4 that brings in $5 a day in adsense - but I think it's underachieving.

The domain/site that I have the option of buying not only is a 1 word.co.uk with PR5 + 600uv's daily, but it ranks no.1 in google.com and .co.uk for the keyword.

The keyword isn't anyhing that great, but their may be some small affiliate schemes that a bit of money can be made or maybe I can just convert the 600 dailies into adsense revenue. The domain isn't a financial or other high paying keyword.

If you were told just these facts above would it be something that has value or are there sites like this that just don't have value? The traffic stats themselves, do they automatically give the domain value? If so what price would you put on the traffic, given that the domain probably wouldn't yield teh highest paying google ads?

I know that this is all very vague, but it's a question about the value or traffic that might not be for a high paying keyword, and the value of the other factors mentioned.

Thx

 

[julian]

why have you not bought it?

 

[woopwoop]

the price.

I was wondering what value people would put on it first. It's a bit steep in my opinion and I'll give the price later in the thread, but I didn't want to sway the valuations by mentioning the price first.

Should 600 UVs translate into a minimum daily adsense? (I mentioned my other site that's about 500-600 UVs daily that brings in about $5 but don't know if thats low (i think it is) or average)

From what I described in the first post could you say that the domain and site should be worth a minimum of £80 / £200 / £500 / £1000 / £3000 / £5000 / £8000

I know that without knowing the site and other details it's difficult for people to answer this question, but am interested in people's thoughts on value and traffic.

The price of the site is one of the prices above

Thx

 

[jacal1]

Why the traffic?

Why do you suspect it gets that traffic and PR? Does it get so much natural type-in traffic that it developed a PR? Or is that due to previous development?

How is the traffic trending - up, down, stable? For how long?

Finally, what do related terms pay in adsense?

 

[ScottJ]

It's really the topic that would have a bearing on value, if you don't buy it let me know what it is as I may be interested.

Valuing it for me would mean you have to have confidence in monetising that traffic yourself possibly not through Adsense, if you can think of an angle you could always ask for a test period, ie pay £500 non-refundable for 2 months with an option to buy at the end which would give you a chance to test out the domain traffic.

Would need to be a good domain and a good contract for that though.

 

[woopwoop]

Why do you suspect it gets that traffic and PR? Does it get so much natural type-in traffic that it developed a PR? Or is that due to previous development?

How is the traffic trending - up, down, stable? For how long?

Finally, what do related terms pay in adsense?

I suspect the PR because of site content, development and age. It only has 300 pages indexed in Google (1200 in msn!), but I think that some of the traffic will come from type ins - I'd guess less than 5%.

The traffic has been pretty stable for 2 years. Slightly rising, but between 400-700 UVs per day for the last 2 years.

It's really the topic that would have a bearing on value, if you don't buy it let me know what it is as I may be interested.

Valuing it for me would mean you have to have confidence in monetising that traffic yourself possibly not through Adsense, if you can think of an angle you could always ask for a test period, ie pay £500 non-refundable for 2 months with an option to buy at the end which would give you a chance to test out the domain traffic.

Would need to be a good domain and a good contract for that though.

Yep I know what you mean and maybe not a bad idea.

My main mis-description in all of this is about it being a keyword domain, which it isn't really. I think that rather than it being linked to products - it's closer to being a word for a portal/discussion site.

Therefore I doubt that there are many bids on this keyword/word. So it would really be the articles or content that I put on the site that would determine the google ads.

The owner has given me the option to buy at around £3000.

Now because of the word - I'm almost certain that I could sell it within a week for £1500 and get £3000 for it within a year and more over a longer time (and usually I'm conservative in weighing up an investment) - ideally he would sell to me for £1500 (and I'd feel no risk) but he won't

(Does anyone want to buy any links or banners on one of my sites to help me raise 3k? I can offer great rates for yearly links on 17k indexed pages of a PR4 student site?)

 

[diablo]

It's quality of traffic rather than quantity that is important. A site that attracts 500 footballers' wives has more value than one that attracts 5,000 teenage girls (all else being equal).

Looking at the figures - 15k visitors a month - 3k could be very cheap or a waste of 3k depending on the quality of visitors and your ability to turn them into money.

Spread over two years 3k is only £125 a month. Could the site bring in at least that?

 

[domainseller200]

It is impossible to put a value on this without knowing the niche.

EG If the domain / site was a "history of coke can designs" type site, then the traffic and PR5 etc is pretty meaningless as it can't be monetised very well.

However if the domain / site is about something to do with loans / credit cards / mobiles etc then obviously it is a no brainer.

I am guessing that is it somewhere in between these 2 sites lol, but as sji2671 said it is only worth what YOU think you could do with the site / traffic etc.

If you want to PM me I can give you a better idea as I have bought and sold sites in many niches - if not no worries at all and good luck with whatever you decide

 

[jacal1]

I like the "slightly rising" part re the traffic. I'd still be curious whether the keywords involved bring in okay PPC $$$. You could build a hypothetical model of what your revenue might be if you knew that...in fact, if you are buying a site that you can update, add to, or otherwise improve on you could be even more optimistic.

 

[mally]

Not teaching you to suck eggs, but goto https://adwords.google.com/select/TrafficEstimatorSandbox select the uk and british pounds as the currency and enter £50.

Enter the one word keyword the site is with " around it.

Checkout what the bids are between, that should help you value it a bit better

I would be interested if you wanted a referral fee

 

[woopwoop]

It's quality of traffic rather than quantity that is important. A site that attracts 500 footballers' wives has more value than one that attracts 5,000 teenage girls (all else being equal).

Looking at the figures - 15k visitors a month - 3k could be very cheap or a waste of 3k depending on the quality of visitors and your ability to turn them into money.

Spread over two years 3k is only £125 a month. Could the site bring in at least that?

Probably half that. That's my gut feeling from adsense and other revenue. So it would be a longer term break even. If I had any savings that I hadn't already put into my websites then I would go for it without thinking - I'm just having to sell stuff to be able to buy this.

.. but I'm interested what you think the worst case for an optimized adsense page with 600 footballers' wives visiting would be worth? should I be making a min of $2 a day from 600UVs? I know that it depends on the type of ads (how much each click would pay) and keywords here too so difficult to say...

It is impossible to put a value on this without knowing the niche.

EG If the domain / site was a "history of coke can designs" type site, then the traffic and PR5 etc is pretty meaningless as it can't be monetised very well.

However if the domain / site is about something to do with loans / credit cards / mobiles etc then obviously it is a no brainer.

I am guessing that is it somewhere in between these 2 sites lol, but as sji2671 said it is only worth what YOU think you could do with the site / traffic etc.

If you want to PM me I can give you a better idea as I have bought and sold sites in many niches - if not no worries at all and good luck with whatever you decide

Yeah I know what you mean. Now this isn't the case, but to illustrate the domain and site, imagine it was the domain shout.co.uk (it isn't) and that the website content so far has some discussion but is more of a community site for students in Manchester.

I made this description up but it has similarities (I know I'm keeping my cards close to my chest - just don't want it to be poached!)

From this example, shout I expect isn't a great keyword for adsense but I guess I can put content on the site that could generate ok ads.

I like the "slightly rising" part re the traffic. I'd still be curious whether the keywords involved bring in okay PPC $$$. You could build a hypothetical model of what your revenue might be if you knew that...in fact, if you are buying a site that you can update, add to, or otherwise improve on you could be even more optimistic.

PPC$$$ - probably not much like the example of "shout" I gave above.

Not teaching you to suck eggs, but goto https://adwords.google.com/select/TrafficEstimatorSandbox select the uk and british pounds as the currency and enter £50.

Enter the one word keyword the site is with " around it.

Checkout what the bids are between, that should help you value it a bit better

Thanks Mally, I've used this tool before, just no idea on how to interpret it for valuing the domain and site in this case - obviously the higher the better, but what value can I gather from the attachment below:

 

[domainseller200]

Hmmmm tough one for me

if the average cpc is that low to be in P1 on google, then I imagine it is a not very competitive niche

However the traffic for P1 does reflect the traffic levels which you said the site is getting approximatly.

It also depends on whether it is a "current trend" type domain furbee.co.uk (just an example lol)

I can totally understand you keeping your cards close to your chest, I would do the same

Let us know how you get on, and maybe if you do buy the domain, then you can let us all in on it