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well maybe, haven run 2 dating website over the years, 1 before the big boys got into the uk area, and one after, i can tell you there marketing budget really hits the little guys, my first dating site, paid for my first house within 3 years, in recent times, my second site although getting good visiter stats just isnt selling the same im lucky if the revenue pay for my car, but thats just me, im more of a developer than a seo expert, anyway if you wanted to go down the aff road i could send you some good links, match.co.uk is an aff for match.com etc, but on the other hand if you wanted to go with your own site, there is a few possibilities, good seo for a start, good development skills, plus a few marketing tactics such as 6 month free membership to all sign up within 3 months, after that 3 month free for every paying customer you refer, the site would take a bit of work, but if it took off, i think it would make money after 18-24 months, as your realing on other people to promote the site in return for free membership, or you could give 10-15% signup fee as a commission,, any way a few possablility to think about, good luck with your site, any further advice just email me,