Wanted: Website Review Binary Options - Branding/Colour Scheme/Style

[Nick11380]

The site is still under development and is by no means complete. However I have gone for a particular style that isn't all that common in this industry.

The site caters for users anywhere in the world with most of the traffic from the UK and US.

Please be as blunt as you wish regarding the branding and colour scheme.

http://www.01binaryoptions.com/

Any feedback would be hugely appreciated

Nick

p.s. if you're not sure what a binary option is then please check the Wikipedia article (before the blackout!) http://en.wikipedia.org/wiki/Binary_option

 

[crabfoot]

So binary options are a sophisticated way to bet.

You visited a high street bookmaker lately?

The amount of money the bookies have put into optimising their shop colour schemes over the years has been phemomenal. There are still arguments in the trade about what works and what don't work, but some things definitely do work and some things definitely don't work.

First - a dark carpet is best. Ladbrokes go for brown to fit in with their red bits, Hills and Coral and BetFred go for dark blue to go with the rest of their blue bits, Totesport go for dark green.

You got the dark carpet.

Orange is a NoNo - a few chains tried orange in the past to be different - they all took it out. It's like cars - the least popular colour is orange. Yellow was found to make people go away - shops using yellow lost custom!

Red makes people bet more, but it also makes them aggressive if they are in a red environment. Ladbrokes have stuck with red since the early 70s but they have toned down how much red they use by using more white than in the early days. Totesport moved away from red to use a dayglo green that is individual. Hills, Coral and BetFred go for various shades of blue. There are traces of red in Coral and BetFred's designs.

Using the examples before me, I'd lose the orange and go towards a white background with blue and red lines in places.

Go look at the bookies' sites - 40 years of research in those colour schemes ...

 

[Nick11380]

Thanks a lot for the feedback, it shouldn't be hard to adapt the colour scheme along the lines of what you've said.

 

[namealot]

The site is still under development and is by no means complete. However I have gone for a particular style that isn't all that common in this industry.

The site caters for users anywhere in the world with most of the traffic from the UK and US.

Please be as blunt as you wish regarding the branding and colour scheme.

http://www.01binaryoptions.com/

Any feedback would be hugely appreciated

Nick

p.s. if you're not sure what a binary option is then please check the Wikipedia article (before the blackout!) http://en.wikipedia.org/wiki/Binary_option

Look at the big corporations etc they spend millions on making sure they get it right and get the ££££… there sites are the way they are for a reason so going against research, analytics and marketing by having different layout style colours etc is an odd choice ?

 

[Nick11380]

I'll admit the orange is very high contrast and not all that consistent with the industry. The layout however does follow that of PokerStars.co.uk (at least above the fold) but without the CTA.