You're right, with good site, great content and fantastic PR links then you can appear at the top of the SERPs for any keyword and any site....I guess the points being made is that a name like this would have to be compared now with a FTR domain that could potentially achieve same SERP now that the apparent exact match 'bonus' has gone
It's hugely competitive industry but of course anything is possible - best of luck if you choose to develop