Wanted: Domain Appraisal Appraisal winning-tickets.co.uk site review and appraisal

[bobby sands]

hi guys,

please let me know what you think about winning tickets, competitions, win money, holiday competition,

thx

 

[accelerator]

Good clean design, maybe make the logo larger and add a tag line underneath that explains the site in a nutshell.

Putting a physical address on the site will help improve trust and conversion.

Good luck.

Rgds

 

[mat]

Really like the look of the site,

As said above about the logo I would maybe try and include the hyphen in the logo or make the website address nice and clear. If for example I found the site through a search engine and didnt pay any attention to the URL bar I would look at the logo and assume that to return to the site I would type winningtickets without the hyphen

 

[bobby sands]

thanks guys, most helpful.

any more opinion/criticism/ideas greatly appreciated.

lastly, best/most efficient way to drive traffic to it!?

rob

 

[Greatdomain]

"Winning tickets

hi guys,

please let me know what you think about winning tickets, competitions, win money, holiday competition,

thx

Fistly simple lay ouw which is good. like it!

One queston for you who designed it for you i really like the concept?

 

[bobby sands]

glad you like it, there's been a lot of interest already!!

i like it a lot. the designer is a guy i've worked with before, if you're interested in getting in contact with him i can let him know. PM me if so (anyone else welcome to PM me also of course!).

 

[philiporchard]

I want to win the macbook air

If I buy all the tickets, which will cost me £820, will I be guaranteed to win?

Must dash, got some tickets to buy!

 

[stender]

For me the bottom comp is showing off the bottom of the grey background. Also the line where the logon button is looks off.

 

[retired_member34]

Very nice clean design.

Clear call to action above the fold for the 2 cash competitions on the right hand side (the higher value are below the fold). But when I click one of these, all I see is a blank page stating "Log In".

You'll lose a lot of conversions at that point, you need to make it as easy as possible to enter. If a new customer follows the call to action (say clicks on the "Win £5,000" button), they then have to totally ignore the page that they are shown, and click on the "Register" button at the top.

Don't make your customers have to think - you'll lose a lot of them.

All IMHO of course...

 

[bobby sands]

hi guys, thanks a mil for the efforts thus far, really helpful!

stender, could you tell me what browser and os you're using? anyone else having the same probs as stender?

>>You'll lose a lot of conversions at that point, you need to make it as easy as possible to enter. Don't make your customers have to think - you'll lose a lot of them.

robmal, very good point; thanks. i've already had an idea for that as we've been reviewing the site since launch and highlighted that as needing to change, we're going to offer a sample game to whet player's appetites as well as creating a sensible flow to make entry as easy as possible.

>>Thought this type of site was banned by OFT?

we've had the site checked and it doesn't fall foul of any gaming laws. it does also "require skill levels which prevent a significant proportion of potential entrants from entering/claiming a prize."

>>Why not add a text entry, reverse sms drop for entry fee, free at itagg.com

that's a great idea, however we'd have to work out how to ensure that the skills-based game remained such that it didn't snare us by not preventing a significant proportion of potential entrants from claiming a prize. perhaps we'd have to recreate one for mobiles with a java game or something!? ideas?

>>Anyone called Bobby Sands can do anything they like in my book

:-D

thanks again guys, your comments and criticisms are really valuable! any more warmly received!

 

[stender]

ie6 oldskool.

 

[bobby sands]

ah yeah, just checked it with 'multiple IEs' (great tool i only recently discovered!). will add this issue to my to do list!

 

[bobby sands]

fixed now! :-D

 

[stender]

Partly. But if you want to be picky like i am I still see a small grey line and white line under and to left of register button.

 

[bobby sands]

>>if you want to be picky like i am I still see a small grey line and white line under and to left of register button.

yeah i saw that still but i don't think it's mission critical, esp. as it is only on an older browser. i may revisit when i have some free time.

damn minutuae! haha

 

[bobby sands]

hi guys,

right, the site has changed according to feedback given, you can now play the spot the ball games without registering, it is only when you go to enter the competition that it requires you to login/register. if you could have a little look/play and give some feedback on the new version of the site that'd be great!

www.winning-tickets.co.uk

ta!

 

[bobby sands]

hi people,

made even more changes now, please have a quick look and let me know what you think.

bobby

 

[retired_member16]

Using IE6, the spot the ball picture is way down at the bottom off centre to the right.

 

[bobby sands]

hi guys,

the site is actually getting quite a lot of hits now, although there's a high bounce/exit rate.

the site's well designed and functionally sound as far as i can tell.

i'd really appreciate if people could have a quick look and give me their opinions/thoughts etc on why this might be the case!?

winning tickets, competitions, win money, holiday competition,

thanks in advance!

bobby

 

[retired_member34]

I would look very closely at your Google Analytics as to where you are losing the customers.

But, just to play devil's advocate, the route to purchase still seems a little involved. Once I have clicked the ball and hit proceed, for first use I have to click off to register (big log in button for returning customers, but small text link to register for new customers. Why favour returning customers? It's the new ones you need to convince first), with quite detailed information (address and mobile number) and agreeing to terms & conditions that I cannot access from the register screen - I have to hunt for these, find the link on the top menu, then use the back button to return.

I then have to click away from your site to PayPal in order to pay with another login. I thinks thats 7 clicks after placing the ball.

I would do away with PayPal altogether (I personally will not trust any site that only has PayPal, to easy to set up and disappear, but that's just my personal view), and use a secure payment provider (Paypoint etc), hosted yourself. Then change it so that once you click on the ball and click proceed you are taken to a single screen "checkout".

Take all customers details, including credit card, on the one screen - do not give them a chance to click off (for terms or anything), and simply give them the option to save their details at the end of it (and an equal option to recall them if they have purchased before).

If you streamlined it enough you could get it down to 1 click after the ball.

If you are getting the traffic then any increase in your conversion rate with make a big difference to the bottom line.

All IMHO and all that...

ps Do you have the book "Don't Make Me Think" by Steve Krug? It is old, but an absolute bible when it comes to things like this.