I develop domains which is why I know when I buy them I can monetise them - time aint easy to allocate for all though. OK occasionally (silly head more than) I register something I don't like and will probably not develop that's where the risk comes in and the other risk is being unable to sustain the cost of domains when not developing them because you have too many.
I bought one domain midweek which is being worked on now and should launch Friday as an operational, viral, money making full blown content rich site, no it's not a .org.uk but several of those I do have will get developed if not sold - that's how I work, I'm hoping this new domain is my new crazy frog and much more. For instance I have criminals.org.uk and in my mind it will be an absolutely fantastic website. The org.uk fits it perfectly.
Going back to breakfast.org.uk, kelloggs has the .co.uk but I wasn't going to let the world's most important meal sit there while I looked that up. This domain could have possibly been used for a campaign to get people to eat breakfast, eat a better breakfast or just advertise a campaign RE breakfast, you'll notice these days that companies love a campaign to get their product noticed, which is where .org.uk comes into it.
Labour used bigconversation.org.uk who knows maybe they will want a bit of breakfast.org.uk in the future when the conservatives get in. Yes it limits the buyer range and possibility outcome but that's not to say no one would be interested.
And whilst some say dot org is charity, org is also organisation, a movement so it has that use for advertising campaigns, people just need to be advised of possibilities - in my view, not arguing as I welcome feedback. So is it useful to a company, I think so although immediate non reply would suggest otherwise but I only did faxes and emails, started phones but shyed out.
Can it make money? seeing asda come on board and seing tesco in affiliate marketing, yes it can make money, because you see you sell the food and the customer buys add ons, that's where the money is, in the add ons, selling the associated sale, recipies? yes and no, not a great puller but focus a site around 'breakfast' with the right content and you can pretty much put any banners or text links on and therefore make money. A website's traffic doesn't always come from the keyword in the domain - although it's nice to have type ins it aint the be all and end all.
I believe breakfast.org.uk to be worth in the thousands to me and what I could do with it and I wouldn't consider selling it for any less. That's the way I look at my domains, take the development costs and time into mind and thereafter the possible revenue figure and there's the sale price.
I suppose today I couldn't shift crazyfrogfanclub.com for love nor money but up until 12 months ago it pulled in severals of thousands of pounds. It's a funny old world. Searches, PPC, paid for terms, it doesn't matter if you have the idea, the imagination or the need. You're right .org.uk aint going to get popular any time soon but for the right terms, right project and the last feasible uk keyword domain without forking out, it's worth a lot in my view especially to someone / a company with my ideas.
However, you are right in a lot of what you say but there's an alternative view point which I think you should consider also. Thanks again, it's much appreciated when someone replies with thought in mind.
*I disagree with you about trendie as well, I love that. A nice little fashion affiliate site could be put on that with all the latest funky obscure crazes copied from the catwalk but then that aint my thang and when it comes to appraisal on worth undeveloped it's several quid unless as usual you can find a buyer willing to part with the wedge or it's a company name or place etc. trendies would have been much much better though.
**Mind you recipies... weetabix's last domain marketing spree - can't recall the domain now but I'd have remembered breakfast.org.uk, they did it entirely around recipies and fruit and fromage frais 'cause I'm still eating the varieties today, so maybe they are a puller at breakfast as well.
