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AdWords voucher - best way to use it?

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I've been given a £75 Adwords voucher. What's the best way to use it for SEO?
 
I get these all the time, but they always say 'for new accounts only', so they're not much use!
 
I get these all the time, but they always say 'for new accounts only', so they're not much use!

Just set up a new account for each one and then when it runs out move your campaigns to your regular account
 
I haven't set up an Adwords account, and when I was using the Keywords tool recently it told me to stop - my Google log-in was not enough, I needed an Adwords account. So I can understand that going in on a new name will allow anyone to use a coupon.

That does not answer my question.
What is the best way to use the coupon for SEO?
 
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