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Adwords keyword tool

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I did a search for on a term similar format to say [Torville and Dean] and it returned 4400 exact matches. Further down where you get Additional keywords to be considered the same term showed only 590???? Anyone know why and which should I believe? would you reg one which had 4400 exact per month?

ta

ignore me im an idiot the difference was and/&
question remains on whether to reg with 4400 exact? google returns 21,400 for the term for uk.
 
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If theres only 21000 pages it should be easy to get to page 1 & with 4400 searches it might be worth it?

Whats the ave cost per click?
 
If the domain name involves either or both Torvill and Dean, don't go there.

Plus 4400 exacts, lets assume you get to number 3 PR, you get 20% of web users clicking on your site = 880 with a CTR of 40% = 176 clicks then a conversion rate of 7% = 12 sales per month, average basket of £12, your commission of 10% = £14.40 per month

Ask yourself is £14.40 per month worth the effort and risk of a DRS action ?

Sorry to rain on your parade but that's how i see it, please feel free to ask other members their opinions.

All the best Doodlebug :cool:
 
Torville and dean was an example. I'd be happy with £14pm.
Thanks for the advice.
 
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