it.com 3 Useful Tips to Boost User Experience on E-Commerce Sites

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A good user experience (UX) motivates visitors to stay on your website, take action and even become loyal customers.

One thing that can make or break your website’s success is user experience (UX). According to Forrester Research, an American research and consulting company, every $1 invested in UX results in $100 in return, while well-executed UX design can triple a website’s conversion rate.

We’ve identified three features for e-commerce sites that you can’t miss. They can significantly enhance the user experience on your website.

These features allow users to get a feel for the product and share their opinions about it. These factors can make a real difference in the way users interact with your site.

By understanding and implementing these elements, you can keep visitors coming back and turn them into loyal customers.

Let’s explore three quick-win features to enhance user experience on your e-commerce website.

Tip 1: Use High-Quality Content​

According to a survey by DigitalCommerce360, an American research organization, in 2022:

• 70% of US shoppers are more likely to make a purchase from a product page with a quality description.
• 46% of shoppers will abandon a purchase if they can’t find detailed information about a product.
• 30% of shoppers won’t make a purchase if product images are missing or of poor quality.

Some best practices for crafting compelling product descriptions include:

• Using clear and concise language to describe the features and benefits of your products.
• Highlighting the key features to make them easy to read.
• Optimizing your descriptions for search engines while maintaining their readability.

According to JustUno, a website marketing automation platform, 93% of consumers say that the appearance of a product is the main factor that influences their decision to buy online. To enhance customer experience, consider investing in professional photography to show products from different angles. Additionally, include zoom features and contextual images to help buyers understand how the product will look when they’re holding it.

When it comes to selecting visual content, you have a variety of options:

1. Contextual images show how a product is used. They help customers imagine how they might use it. For instance, fashion brands like Zara often feature models wearing clothes in natural settings.

Source: Zara

1. Inspirational images show the end result that can be achieved by using a product. You can show customers before and after using your product to emphasize the benefits.
2. Attractive images showcase products in the best light. They create a desire to purchase the product, as demonstrated here by Apple:

Source: Apple

1. Sensory images stimulate the senses with vivid visuals focusing on the emotions and lifestyle the product provides, rather than the product itself.

Tip 2: Implement AR Technologies​

Augmented reality (AR) is revolutionizing the world of e-commerce by enabling customers to see virtually what products look like in their home interiors or try on clothes.

Source: Unsplash

This groundbreaking technology is blurring the lines between online and offline shopping, offering a wide range of significant advantages:

1. Increased confidence in customer choice. AR technology helps customers feel more confident in their purchases by allowing them to try out products virtually before making a real purchase. For instance, they can see how furniture will look in their home or how clothing will fit them. Potential buyers can change the color, size, or specifications of the product directly in the app, creating unique and personalized offers for themselves. This reduces the chance of product returns due to size or style issues and also it can increase customer confidence in their choices.
2. Enhanced engagement and brand storytelling. AR can significantly boost interest in your brand and make your business story more memorable. By visualizing a product with AR, you create a unique and interactive experience that captures customers’ attention and keeps them interested.
3. Improved business processes. By using AR, companies can reduce the costs of physical product samples that are usually required for demonstration. Instead of producing multiple copies of a product for exhibitions, companies can create single 3D models and use them for AR demonstrations. This can save money and speed up the process of bringing new products to market.

One of the most striking examples of the successful use of AR is the IKEA Place app, which allows users to place 3D models of furniture in their homes, allowing them to see visually how a new table or sofa will look in their space.

IKEA Place demonstrates how AR can improve the shopping experience by providing users with the information they need, giving them confidence in their choices. Source: IKEA

Tip 3: Give the Floor to the Customers​

Integrating user reviews and ratings into your e-commerce website can significantly impact potential customers’ purchasing decisions. Real reviews serve as social proof, building trust and helping customers make informed choices. According to JustUno, adding reviews to your site can increase conversions by 34%.

Customer reviews and recommendations are powerful forms of social proof. A survey by BrightLocal, a UK-based local SEO platform, found that 50% of shoppers trust online reviews as much as personal recommendations.

Source: BrightLocal

Showcase positive reviews prominently on your product pages. According to the same survey by BrightLocal, 69% of consumers would feel positive about using a business if its written reviews describe positive experiences. So, consider creating a dedicated reviews section on your homepage to emphasize trust in your brand to new visitors.

Implementing a review system on your product pages allows customers to share their experiences and opinions. This can help other customers and provide valuable feedback for your business. Encourage satisfied customers to leave reviews by offering small bonuses or discounts for their participation. This will increase the number of reviews and improve their quality.

By recognizing user-generated content, you enhance the credibility of your company and create a sense of community among customers. Implementing a review system and actively promoting it on your site can significantly enhance the user experience and boost conversions.Need tips to run an online business? Visit it.com Domains blog and follow us on social media.

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